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Author
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Eun Hee Lee,Taejun (David) Lee &Hwan-Ho Noh
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Year
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2025
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Publisher
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Taylor and Francis
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Abstract
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With individuals increasingly acting as independent agents in the new media landscape, their online behavior has become critical in shaping the information environment. This study employs the Knowledge-Attitude-Practice (KAP) model, a behavioral framework often used in public health communication, to examine how New Media Literacy (NML) influences information verification behavior through risk perception of fake news, using structural equation modeling (SEM). Consistent with the KAP framework, the combination of knowledge (NML) and attitude (risk perception) significantly enhanced individuals’ tendency to verify information. Moreover, within NML, critical consumption skills exerted both direct and indirect effects on information verification through risk perception, whereas critical prosumption skills showed only a direct effect. These findings suggest that media consumption skills may play a comparatively greater role in shaping individuals’ information verification behavior. By adapting a public health communication framework to the context of digital media use, this study contributes to theory-building in media effects research and offers practical insights for designing targeted media literacy interventions in response to the evolving dynamics of new media technologies.
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Language
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English