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Author
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Sheila V. Siar, Ramonette B. Serafica & Queen Cel A. Oren
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Year
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2025
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Publisher
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Philippine Institute of Development Studies
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Abstract
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This exploratory study examines the growing role of artificial intelligence (AI) in the Philippine news media industry, highlighting both its benefits and challenges. Using qualitative methods such as interviews, desk reviews, and focus groups, the study finds that AI adoption in newsrooms began mainly in the early 2020s and is used to improve efficiency, speed of content production, and audience engagement. AI is generally viewed as a tool to support journalists rather than replace them, with human oversight remaining essential. However, concerns include AI inaccuracies, misinformation, copyright issues, job displacement, and reduced revenue due to AI-generated news summaries. The study recommends stronger AI governance, platform accountability, better media literacy, and collaboration among stakeholders to ensure ethical and sustainable use of AI in journalism.
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Language
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English