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Author
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Aanchal Prajapati, Prof. Mukul Srivastava
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Year
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2025
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Publisher
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Research Vidyapith International Multidisciplinary Journal
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Abstract
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Media and Information Literacy (MIL) is globally recognized as an essential set of
skills necessary for navigating the complexities of the 21st century information
ecosystem. The core issue addressed by this analysis is the heightened vulnerability
of marginalized populations, specifically tribal artisans in India, to targeted
misinformation. This research moves beyond viewing MIL as a mere technical skill
set, instead framing it as a critical pedagogical approach capable of fostering systemic
societal resilience and enabling agency. The research focuses on the intersection of
cultural vulnerability and economic exploitation within the artisan community. The
analysis confirms that tribal artisans in India face significant information vulnerability
due to cultural norms, high exposure to financial and health risks, and low digital
literacy, demonstrating that conventional MIL approaches are inadequate. The strong
demand for training underscores the need for culturally responsive, context-specific
pedagogies that position MIL as essential for economic security and cultural
sovereignty.