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Author
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Maria Abplanalp
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Year
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2025
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Publisher
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University of Bern
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Abstract
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Social media and the sometimes opaque algorithms of the platforms are playing an increasingly influential role in political communication strategies because of advancing digitalisation. Traditional communication and political theories have undergone a
paradigm shift due to social media platforms, and their premises have been expanded. As part of a systematic literature review, five hypotheses were examined in order to generate a broad basic understanding of the relevance of algorithms, platforms and
their operators, as well as regulatory approaches in political election campaigns. The
research focuses primarily on Western democratic countries. The results are limited in their significance, but point to the relevance of a global, cooperative approach to the issue. Cooperative collaboration can ensure the control of algorithms, artificial
intelligence (AI) and other digital strategies. It is also necessary to ensure access to digital campaign tools and strategies for all. Transparency and global solutions are key to achieving this goal. This literature review will discuss current research findings in
various countries and highlight national regulatory approaches. These will form the basis for further research and policy recommendations.
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Language
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English