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Author
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TUNEVA, M.
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Year
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2025
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Publisher
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Kairos, vol.4.no_.1
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Abstract
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The paper analyzes the dual role of artificial intelligence in both combating and amplifying digital disinformation, framing the issue within media ethics and self-regulation. It shows how AI can accelerate the spread of false information, reinforce algorithmic biases, and create new ethical dilemmas—especially in emerging democracies with weaker support systems for ethical journalism. The study argues that existing self-regulatory frameworks must be updated to address AI-driven content production and distribution. It recommends integrating AI accountability into media ethics codes, increasing algorithmic transparency, and providing specialized training for journalists.
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Language
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English