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Author
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Galina Mikhaleva , Anton Chekhov
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Year
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2019
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Publisher
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International Journal of Media and Information Literacy
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Abstract
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This paper examines a critical approach to analyzing advertising media messages and
describes a number of instructional activities meant to enhance students’ reading and discussion
skills, enforce their inferential thinking and critical analysis skills. It also considers linguistic,
extralinguistic and extracurricular reasons for integrating advertising media messages in the EFL
classroom. The focus is on key media education concepts which rely on applying critical questions
advertising media messages. Analysis of advertising messages can help EFL teachers encourage
sociocultural interpretation of contemporary media texts and raise students’ media literacy in the
EFL classroom.
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Language
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English