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Author
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OYA ŞAKI AYDIN*
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Year
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2016
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Publisher
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TRT akademi
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Abstract
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Reception analysis takes into consideration not only individual differences but also cultural
differences. On the other hand, there are diverse factors determining audience’s reception and
active participation. Education, age, sex, economical status, family background, ethnicity, world
–view and similar factors affect the reception process. Besides that, being media literate and
fostering a critical approach towards media texts also determines reception. Taking into account all these factors, this research is designed as a comparative reception analysis. We will be
comparing the reception of a global product by youngsters (Survivor Show) within the scope of
media literacy education and cultural differences. For that purpose we realized focus group
discussions with communication faculty students from Spain and Turkey. The research was
realized in the framework of literature review including the above mentioned topics.
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Language
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English