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Author
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Sonia Kaku
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Year
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2024
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Publisher
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Global Media Journal
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Abstract
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In the age of digital interconnectivity, the concept of a digital footprint has become
increasingly significant. A digital footprint refers to the trail of data that individuals
leave behind while using the internet, encompassing social media activity, website
visits, online purchases, and shared multimedia content. This abstract delves
into the creation, implications, and management strategies of digital footprints,
emphasizing their growing importance in personal privacy, security, and reputation
management. Digital footprints are categorized into active and passive footprints.
Active footprints are the data trails users deliberately leave behind, such as social
media posts and uploaded content. In contrast, passive footprints are the data traces
collected without the user's direct intervention, including IP addresses, browsing
history, and cookies.