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Author
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Fardus Sultan
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Year
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2025
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Publisher
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Arrow@TUDublin
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Abstract
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Children aged 9–12 (tweens) are active social media users who frequently watch content created by influencers and content creators. Viewed as relatable and trustworthy, these creators often integrate advertising into their content, making commercial messages difficult for tweens to recognise. Since children at this age may lack sufficient media literacy skills, distinguishing between entertainment and advertising becomes challenging. Media literacy includes the ability to access, create, and critically analyse media, alongside digital, algorithmic, and advertising literacy. Developed within social contexts such as family and peer interactions, these literacies shape how tweens interpret online content. This study explores tweens’ media literacies in relation to social media creators within their social environments.
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Language
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English