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Author
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Gazmend ABRASHI
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Year
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2025
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Publisher
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Balkan Social Science Review
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Abstract
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The impact of artificial intelligence (AI) on human society is indisputable. This paper explores AI's influence on the media industry, with a particular focus on understanding the effects and implications of generative imagery and other AI integrations across various dimensions of the media landscape. A methodical literature review highlights key themes, including content creation, curation, visual media, privacy concerns, and evolving media ethics. The findings demonstrate that AI-generated imagery serves as a powerful creative tool, yet remains in constant evolution and demands a well-defined legal and ethical framework for responsible use in journalism and media. The results also emphasize the need for professional guidance, continuous skill development, and the implementation of ethical AI practices within the industry.
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Language
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English