Item

What Peruvian Kidfluencers Tell Us on Social Media: An Analysis of Their Communicative Approach on Instagram and TikTok

Author
Lucía Anastacio-Coello & Tomás Atarama-Rojas
Year
2025
Publisher
Springer
DOI/Link
10.1007/978-981-96-0426-5_43
Abstract
Minors are active on social media, not only as consumers but also as content creators. This context has allowed kidfluencers—underage content creators prioritizing interacting with their communities of followers—to emerge. The present research seeks to describe and analyze the content prominent Peruvian kidfluencers generated in 2022 and 2023. To this end, the content of 500 Instagram and 500 TikTok posts was analyzed. Results show that kidfluencers base their popularity on showcasing their artistic talents and lifestyle and that their content heavily features brands. It is also relevant to reflect on the role of minors in social network environments because they are highly exposed and create even sexualized content that is not appropriate for their age.
Language
English
Keywords
Media Literacy, Youth and Media
Tags
Audience studies, Stereotypes and identity

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