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Author
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Erhan GÖRMEZ, Veysel DAĞDEMİR
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Year
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2020
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Publisher
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Akdeniz Journal of Education
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Abstract
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The aim of the conducted study is to reveal the effects of the media literacy course taken by social studies
teacher candidates on solving advertising messages they come across. This study is a qualitative study in
the pattern of action research. The research group of the study constitutes 48 teacher candidates who are
studying in the Department of Social Studies Teaching at Van Yüzüncü Yıl University and took Media
Literacy course as a selective course in the 2016-2017 academic year. In the study, the results obtained from the interviews with the students was analyzed using content analysis method. When the findings obtained in this study are evaluated in generally, it is seen that, before giving any information about the
media literacy course to the students in the department of social studies teaching, students interpreted detergents, cigarettes, telephone operators, razors, burgers and cakes advertisements as they saw on the screen and without questioning such as "detergent advertisements, cake advertisements, razor
advertisements, etc."; after ten weeks of training related to media literacy, the same group of students have approached the same ads text more critically and questionably and have entered into an attitude that reveals the secret information contained in the ads text.
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Language
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English