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Author
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Gray, J.
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Year
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2005
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Publisher
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Critical studies in media communication, 22(3), 223-238.
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Abstract
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The article explores how television parody can function as a form of media literacy education. It argues that parody, by using humor and entertainment, can help audiences understand how television works—particularly the techniques, conventions, and persuasive strategies used in media texts. The paper focuses on the animated sitcom The Simpsons, which is widely known for its satirical and parodic style. The author suggests that the show acts as an informal media educator by humorously exposing and critiquing the structures and practices of television itself. Through parody, the program highlights how television narratives, advertising strategies, and promotional messages are constructed.
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Language
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English