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Author
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Dr. Tullio Caputo & Michel Vallée
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Year
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2005
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Publisher
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Royal Canadian Mounted Police
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Abstract
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The report “Responding to Organized Crime in Canada: The Role of Media and Social Marketing Campaigns” explores how media campaigns and social marketing strategies can help law-enforcement agencies address organized crime in Canada. The study reviews existing public awareness campaigns and examines how media can educate citizens, influence public attitudes, and encourage cooperation between communities and law enforcement. It explains that social marketing focuses on promoting ideas and behavioural change for the public good, rather than selling products. The report analyzes examples of crime-prevention campaigns and highlights lessons for designing effective media strategies against organized crime. Overall, it suggests that well-planned media and education campaigns can raise awareness, change behaviour, and support efforts to combat organized crime.
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Language
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English