-
Author
-
Amina Farooq
-
Year
-
2025
-
Publisher
-
Global Media and Social Sciences Research Journal
-
Abstract
-
Political advertising on social media has become a powerful tool in shaping voter perceptions, influencing electoral outcomes, and driving political engagement. However,the growing use of social media platforms for political advertising raises concerns about transparency, the targeting of vulnerable populations, and the potential for misinformation. This article investigates the trends in political advertising on social media, examining the use of micro-targeting, the role of data analytics, and the ethical implications of these practices. Drawing on case studies from the United States, the United Kingdom, and Brazil, the article analyzes the effectiveness of social mediapolitical ads in influencing voters and discusses the challenges of ensuring transparency and accountability in the digital age. It also evaluates current regulatory frameworks and proposes solutions to improve transparency and protect democratic processes in the context of digital political advertising
-
Language
-
English