Author

Saad AIT LAMKADEM & Smail OUIDDAD

Year

2020

Publisher

International Journal of Research and Scientific Innovation

DOI/Link

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Abstract

Digital marketing practices have gained an increasing
theoretical attention. Most studies concentrated on issues related
to Marketing ethics in the context of traditional media. This
paper is a literature review that aims is to focus on ethical issues
surrounding targeting in the digital marketing era. This article is
a theoretical review that presents a conceptual analysis about
marketing ethics in children targeting which is merely based on
relying on secondary sources of recent data. In this paper, we
will concentrate on specificities of targeting in the digital
marketing context and children targeting that evolve
continuously to sway kids purchasing decision.

Language

English

Keywords

Media Literacy, Advertising Literacy, Media Ethics, Privacy and Data Protection