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Author
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Ndubuisi Anthony UGWU, Tochukwu Sunday BELONWU & Kingsley Chinonso MARK
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Year
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2025
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Publisher
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JOURNAL OF PEACE, SECURITY AND DEVELOPMENT STUDIES
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Abstract
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This study examined the role of digital technology in political campaigns in Nigeria’s 2023 general elections. Although political campaigns are critical in elections in the country but the role played by digital technology in the 2023 general elections remains a subject of concern. The study was anchored on the Technological Determinism Theory and descriptive research design. Data collection was through documentary method while content analysis mechanism was employed for data analysis. The study found out that digital technologies such as social media tremendously impact political campaigns in Nigeria. It also found out that Nigeria, with her complicated political environment, has potential with digital tool to reach far-flung audience even though concerns regarding the spread of misinformation and such challenges remain. The study therefore recommended the need to bridge the digital divide through media literacy and education for informed participation. It equally recommended the need for responsible data practices in addressing misinformation and harnessing technology's potential for positive political outcome.