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Author
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Siti Nurshahidah Sah Allam, Mohd Sufiean Hassan, Abdul Mutalib Mohamed Azim, Anisafina Maidin, Siti Najah Raihan Sakrani
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Year
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2020
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Publisher
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International Journal of Academic Research in Business and Social Sciences
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Abstract
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Innovation of technology in communication, especially social media offer an interactive platform for young people to participate in political activities. By using social media, lack of media literacy competency reported has a significant influence on low integrity conduct such as flashing provocation, joining the street demonstration, spreading fake news, defamation and slanders intentionally to create damage on certain political parties. This scenario significantly leads to high political cynicism that affected political participation integrity level among young people in social media. Since, low political participation integrity source of unhealthy democracy, this study aims to examine the effect of media literacy dimensions such as access, evaluation and act toward political participation integrity among young people in social media. A survey was used for data gathering among 388 Higher Education Institution students in Melaka. The data analyzed descriptively and inferentially using SPSS and SEM AMOS to provide an empirical understanding of news media literacy contribution towards political participation integrity. This study presents the significant effect of media literacy from dimensions of access, analysis and evaluation and acts towards political participation integrity. Surprisingly, educated yang people claimed from the previous study has little interest to politically engage in social media, basically participate in political activities such as neutralising negative comment in social media posted by the online community, reporting misconduct in social media to the authorized body and updating political information on certain issues using personal social media account.