Item

Who is responsible for customers' privacy? Effects of first versus third party handling of privacy contracts on continuance intentions

Author
Petra Saskia Bayerl and Gabriele Jacobs
Year
2022
Publisher
Elsevier Inc. (Published in the journal Technological Forecasting & Social Change).
DOI/Link
View Source
Abstract
This study introduces the "privacy contract" concept to examine how first and third-party data handling affects consumer reactions. Findings show that both parties' actions significantly impact customer continuance intentions
Language
English
Keywords
Privacy and Data Protection
Tags
Privacy awareness

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