Author

Jaap Wieringa, P.K. Kannan, Xiao Ma, Thomas Reutterer, Hans Risselada, and Bernd Skiera

Year

2021

Publisher

Elsevier Inc. (Journal of Business Research)

DOI/Link

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Abstract

This paper examines how firms can leverage big data analytics while satisfying consumer privacy. It proposes five data responsibilities—collection, verification, storage, analytics, and dissemination—and evaluates implementation at consumer, intermediary, and firm levels

Language

English

Keywords

Privacy and Data Protection