Item

Data Privacy Concerns and Their Impact on Consumer Trust in Digital Marketing

Author
Vijayanarayana J
Year
2023
Publisher
Alliance University, Alliance School of Business
DOI/Link
View Source
Abstract
This study explores how AI-driven data collection affects consumer trust in digital marketing. It examines ethical challenges, regulatory frameworks like GDPR and CCPA, and proposes actionable solutions for transparent data practices
Language
English
Keywords
Privacy and Data Protection
Tags
Data ethics

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