Author

Prabha Kiran, Sagar H. Mohite, Deepa Nair, Niyati Chaudhary, Kiran Bala, and Indra Meghrajani

Year

2022

Publisher

Academy of Marketing Studies Journal

DOI/Link

View Source

Abstract

This research examines how internet usage and data privacy concerns impact consumer behavior. Through literature reviews and interviews, it explores user anxiety regarding tracking, unsolicited communications, and e-commerce security.

Language

English

Keywords

Privacy and Data Protection