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Author
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Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman, and Catherine Tucker
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Year
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2025
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Publisher
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Institute for Operations Research and the Management Sciences
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Abstract
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This article evaluates the benefits and costs of privacy regulations, arguing that personalized marketing isn't always harmful and that current policies may unintentionally disadvantage low-income consumers and small businesses .
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Language
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English