Item

(UN)SURVEILLANCE CAPITALISM: A Framework to Build Trust Between Brands and Consumers for a Democratic Future

Author
Pooja Iyer
Year
2024
Publisher
The University of Texas at Austin
DOI/Link
View Source
Abstract
This study explores the consumer-centric ecosystem of advertising, propaganda, and surveillance. Using reflexive thematic analysis of practitioner interviews, it proposes a self-regulatory framework for "un-surveillance capitalism" to restore consumer trust.
Language
English
Keywords
Privacy and Data Protection
Tags
Data ethics

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