Item

CONSUMERS’ ATTITUDES TOWARDS DATA PRIVACY: DIFFERENCES BETWEEN YOUNGER AND OLDER CONSUMERS

Author
Mia Nummila
Year
2019
Publisher
Lappeenranta-Lahti University of Technology LUT, School of Business and Management
DOI/Link
View Source
Abstract
This study investigates how age impacts consumer attitudes toward data privacy, comparing younger and older consumers' views on online tracking, data breaches, and proactive protection measures using survey data and ANOVA analysis.
Language
English
Keywords
Privacy and Data Protection
Tags
Privacy awareness

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