Author

Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven, and Robert W. Palmatier

Year

2022

Publisher

Journal of the Academy of Marketing Science

DOI/Link

View Source

Abstract

This paper analyzes privacy tensions arising from firm-consumer interactions facilitated by digital technologies. It proposes a conceptual framework and data strategy typology to understand implications for firm performance and regulation.

Language

English

Keywords

Privacy and Data Protection