Media and Information Literacy (MIL) is one of the most important issues in today's mediatized world. Under the leadership of UNESCO, many international organizations in the world, as foreign donors, annually announce many projects and grants for the promotion and development of the field of MIL in the countries of the world. One of the main actors of this movement is DW Academy with various media and MIL projects in over 50 countries of the world. This research paper examines the role of DW Akademie's MIL model in shaping a media-savvy generation. The study examines the theoretical underpinnings and practical applications of the DW Akademie's MIL model and analyzes its effectiveness in fostering media literacy skills. The research takes a multifaceted approach, incorporating case studies to assess the model's impact on different demographic groups. The paper also considers the model's alignment with global education policy and proposes recommendations for its integration into broader frameworks. By examining the DW Akademie's MIL model, this research contributes to the ongoing discourse on media literacy education and provides valuable insights for educators, policymakers, and researchers. The findings offer a nuanced understanding of the model's place in cultivating a media-savvy generation capable of navigating the complexities of the information age.

The study examined media literacy skills forpromoting sustainable development in Rivers State. Threeresearch questions guided the study. The study anchored oninformation literacy theory. The survey research design wasadopted using a sample of 167 respondents drawn from apopulation of 278 lecturers in the four departments ofCommunication, film and media studies using proportionatesampling technique. The instrument for data collection was aquestionnaire which was validated by experts and used for datagathering. The reliability of the instrument was established at 0.82using the Pearson Product Moment Correlation Co-efficient(PPMC). The study found amongst others that critical andanalytical thinking, digital literacy, environmental literacy,cultural and social awareness, and collaborative communicationare media literacy skills needed for promoting sustainabledevelopment. The study concluded that media literacy andeducation can potentially empower the citizens to be able tocritically analyze and evaluate media messages, be betterinformed, engage, and be proactive in addressing both local andglobal issues that can bring about sustainable development inRivers State. Media literacy skills were essential for the citizens tobe well informed on the various types of media outlets and theirroles in promoting sustainable development in Rivers State-Nigeria. The study recommended amongst others thatPolicymakers and curriculum planners begin to think along thelines of integrating media literacy into the school curriculum. Thiswill help students develop a holistic understanding of media andits impact on society