This study examines the concept of media literacy in the context of rapid technological developments and the expansion of digital media. It discusses how new media platforms, including social networks and digital communication tools, have transformed the way people access, interpret, and produce information. The research emphasizes that media literacy is essential for enabling individuals to critically analyze media content, recognize misinformation, and participate effectively in digital society. It also explores the educational, social, and cultural challenges associated with promoting media literacy, highlighting the need for structured educational programs and policy support. The study concludes that strengthening media literacy is vital for empowering citizens and ensuring responsible media consumption in the digital age.