This article explores the dynamics of media representation and its profound impact on cultural identity and intercultural relations, exploring how various forms of media—television, films, and digital platforms—shape and are shaped by cultural identities globally. By employing key theoretical frameworks like cultural imperialism and representation theory, it examines the ways in which media influences cultural perceptions and identities across different regions, from the dominance of Western narratives to the cultural expressions in Eastern media. The review further investigates the role of modern media technologies, such as streaming platforms and social media, in facilitating global cultural exchange while also perpetuating stereotypes. Case studies of diverse media representations illustrate the dual role of media in challenging and reinforcing cultural norms and stereotypes. The findings highlight the necessity for media producers, policymakers, and educators to foster more accurate and inclusive representations to enhance cultural understanding and identity formation in an increasingly globalized world.