This article contains reflections on the further structural transformation of the public sphere, building on the author’s widely-discussed social-historical study, The Structural Transformation of the Public Sphere, which originally appeared in German in 1962 (English translation 1989). The first three sections contain preliminary theoretical reflections on the relationship between normative and empirical theory, the deliberative understanding of democracy, and the demanding preconditions of the stability of democratic societies under conditions of capitalism. The fourth section turns to the implications of digitalisation for the account of the role of the media in the public sphere developed in the original work, specifically to how it is leading to the expansion and fragmentation of the public sphere and is turning all participants into potential authors. The following section presents empirical data from German studies which shows that the rapid expansion of digital media is leading to a marked diminution of the role of the classical print media. The article concludes with observations on the threats that these developments pose for the traditional role of the public sphere in discursive opinion and will formation in democracies.

Social media platforms are popular sites, attracting millions of users who connect digitally. This has prompted some to argue that social media has promoted the return of Habermas’s ([1989] 1991) public sphere. We use data from in-depth interviews with Millennials and Generation Xers to refute this claim. Specifically, our results suggest that respondents do not engage in communicative action typical of the public sphere because they avoid political discourse online. Three factors influence this: (1) fear of online harassment and workplace surveillance; (2) engagement only with politically similar others; and (3) characterization of social media as a place for “happy” interactions. In addition, we find that these three factors interrelate, often sequentially, and we explore similarities and minor differences between Millennials and Generation Xers regarding each factor.

This article explores the influential yet underexamined role of media agencies in the digital media ecosystem, particularly within the news media sector. Media agencies shape the public sphere by directing advertising budgets toward specific platforms, thereby contributing to the platformization of media. Drawing on interviews and industry sources, the study shows that media agencies are heavily involved in digitizing, tracking, and commodifying audiences, while also recognizing the ethical concerns this creates. The article calls for greater political scrutiny and critical research into the democratic consequences of emerging value chains linking platforms, advertisers, media agencies, audiences, and news organizations.