The authors developed a structural model of formation of information and media literacy of higher education applicants and the use of “cloud” technologies in the educational process of sustainable development. The researchers analyse the levels of formation of such literacy of higher education applicants in the process of sustainable development (cognitive and informative, constructive and search, creative and productive levels). The authors noted the effectiveness of the designed model. Positive dynamics of the development of indicators of the mobility under research are demonstrated on the basis of comparative analysis of the generalized obtained data before and after the experiment. The article presents the methodology of interaction of information and media literacy and “cloud” technologies in the educational process. Summarizing the results of the experimental research using statistical and comparative methods of analysis, made it possible to trace the dynamics of quantitative and qualitative changes in the basic structural components, in particular in the indicators of the interaction of information and media literacy and “cloud” technologies in the educational process of sustainable development of higher education applicants. The results of the research indicate the significant increase in all indicators.