Media and Information Literacy Repository – South Asia

This paper presents the results of e-MEL, a European project aiming at promoting the development, implementation and testing of training scenarios for pre- and in-service teachers’ training in the field of digital and media literacy education. The analysis of the results led the research team to identify the critical and successful aspects of the testing, and to draw some recommendations for the future implementation of teacher training interventions. The final goal is to reflect on sustainable models of media and digital skills training both in terms of teacher education and teachers’ professional development.

World communication media is now increasingly diversified and widespread, especially communication media connected to the internet such as social media. This phenomenon also occurs in Indonesia. Indonesia, as a developing country, is reported to have the majority of teenagers using social media. Teenagers will quickly be affected by negative impacts if they are not equipped with media literacy skills, especially considering the rapid flow of information circulating on social media. This research looks at the condition of digital literacy in rural Indonesia, namely Banyumas Regency, Sumbang District, and Gandatapa Village in Central Java Province. The Gandatapa Youth Village teenagers who took part in this research came from a variety of different backgrounds, both in their educational and economic levels. This research data was collected through focus group discussions (FGD) and in-depth interviews with key informants in Gandatapa Village, Sumbang District, Banyumas. Based on the findings, the young generation in Gandatapa Village has a high level of digital literacy. This is demonstrated by their ability to search for information according to what they want, the ability to analyze reference sources, and being able to evaluate whether the information is true or a hoax, as well as distributing content that suits their needs on social media.

The report “Responding to Organized Crime in Canada: The Role of Media and Social Marketing Campaigns” explores how media campaigns and social marketing strategies can help law-enforcement agencies address organized crime in Canada. The study reviews existing public awareness campaigns and examines how media can educate citizens, influence public attitudes, and encourage cooperation between communities and law enforcement. It explains that social marketing focuses on promoting ideas and behavioural change for the public good, rather than selling products. The report analyzes examples of crime-prevention campaigns and highlights lessons for designing effective media strategies against organized crime. Overall, it suggests that well-planned media and education campaigns can raise awareness, change behaviour, and support efforts to combat organized crime.

In the contemporary digital era, social media platforms have emerged as powerful tools not only for communication but also for shaping public consciousness and behavior. This study investigates the influence of social media security-oriented messages on raising the security consciousness of residents in Awka, Anambra State, Nigeria. In light of rising security concerns, particularly in urban and semi-urban centers, understanding how digital communication impacts citizens' security awareness and response behavior is critical. Social media messages often carry timely alerts, preventive tips, and user-generated content about crimes or suspicious activities. This study examines whether such content contributes to shaping a heightened sense of vigilance and proactive security behavior among residents. Grounded in the Social Cognitive Theory, the study adopts a quantitative research design using structured Likert-scale questionnaires administered to a sample of 300 residents of Awka. The research explores three core objectives: to assess the extent of residents’ exposure to security-oriented messages on social media; to evaluate the influence of these messages on their personal security behavior; and to determine the perceived credibility and responsiveness to such messages. The study reviews empirical and theoretical literature, including communication, behavior change, and digital media theories, to establish a sound academic framework. Findings from this study are expected to offer valuable insights to policymakers, security agencies, and communication professionals on how social media can be strategically deployed as a security awareness mechanism. Furthermore, it contributes to academic discourse on digital media’s role in public safety and behavior change, particularly within the Nigerian socio-cultural context.

The widespread integration of technology into daily life has transformed human interactions, creating unprecedented opportunities for creativity, collaboration, and communication. However, this digital evolution has also exacerbated cyberbullying, which poses significant threats to global and individual well-being. Cyberbullying is particularly prevalent among teenagers, who are active users of digital platforms and highly vulnerable to its negative impacts. In Nigeria, rapid technological advancements have heightened the incidence of cyberbullying, severely affecting the mental health, social development, and overall well-being of young people. This study aims to assess the effectiveness of social media literacy programs in reducing cyberbullying among Nigerian youth and examine how sociocultural and technological factors influence these interventions. Employing a quantitative cross-sectional design, data were collected from 480 students across three tertiary institutions in Lagos State using validated questionnaires. The findings revealed that social media literacy programs significantly reduced cyberbullying incidents. This study underscores the need for culturally sensitive and contextually appropriate interventions and highlights the importance of comprehensive strategies that address Nigeria's unique sociocultural and technological landscapes. Recommendations include the development of robust, evidence-based social media literacy programs tailored to diverse Nigerian communities, enhanced collaboration among stakeholders, and ongoing evaluations to refine and sustain these initiatives.

This chapter discusses the democratic threats associated with micro-targeted advertising from third parties, using the Facebook Ad Library (FAL) as a case study to assess whether this type of tool can effectively prevent these potential threats to Canadian electoral integrity. We will analyze third parties’ use of Facebook during the 2019 federal election to understand their online advertising strategies, as well as evaluate whether the FAL can help identify reprehensible behavior, such as violations of the Canadian Election Act. Thus, this chapter focuses on two main research questions: (Q1) How does the information stored in the FAL help its users better understand the content of third parties’ electoral messages? (Q2) How does the information stored in the FAL help its users better understand third parties’ micro-targeting tactical operations? We hypothesize that while the FAL can help its users understand the content of third party messages, it does a poor job of providing useful information on the parameters of their online distribution strategy, and therefore does not effectively prevent democratic threats related to micro-targeting techniques. In this chapter we first discuss the importance of third parties in Canadian elections, and the democratic threats associated with micro-targeted advertising. We then present the Facebook Advertising Library and the limitations of this type of tool identified in the literature. Next, we use the “Strong and Proud” network as a case study to examine whether the FAL effectively helped Canadians assess how third parties used the social network for micro-targeted advertising during the 2019 campaign. A discussion of the apparent limitations of the tool concludes the chapter.

The advent of digital media has profoundly transformed political campaigns and voter behavior, reshaping the landscape of political communication and electoral processes. Digital platforms, such as social media, websites, and online forums, have enabled political candidates to engage with voters more directly and efficiently than ever before. Through personalized messaging, targeted advertising, and real-time interaction, campaigns can now tailor their strategies to specific voter demographics, harnessing data analytics to influence opinions and mobilize supporters. Additionally, digital media offers voters unprecedented access to information, allowing them to evaluate candidates and issues from multiple perspectives. However, the same platforms also present challenges, such as the spread of misinformation, echo chambers, and polarization, which can distort public discourse and affect voter decision-making. This paper explores the dual-edged role of digital media in modern political campaigns and its impact on voter behavior, including the implications for democratic participation and the integrity of electoral processes.

The term ‘fake news’ has been overused to define news which is factually incorrect either without any ill intention or to deliberately deceive people. There could be various kinds of fake news in the media ecosystem. The scholars and media practitioners prefer to use ‘misinformation’ to denote fake news from a broader perspective. With the growth of social and digital media, the volume of misinformation has increased manifold. The fact-checking agencies, independent or attached to the mainstream publications, have been relentlessly trying to bust misinformation. However, the systematic, organized and technology-driven misinformation generators and distributors are defeating these efforts with the time, speed and bias of the news consumers. With 570 million internet users in India (FICCI 2019), mostly without a proper understanding of the new medium of text, images, video and audio mixed, the fight against misinformation is getting tougher. The wave of misinformation aided with the messages of propaganda, tilted with ideology and commercial interest, unverified assertions is confusing for the audience. Still, people are showing more faith in social media content, often generated by the users, than the mainstream media. This is an alarming situation. Hence, there is a need for digital media literacy at several levels, especially at the grassroots to combat the menace of misinformation. Digital news literacy essentially means consciously accessing, evaluating, understanding the underlying meaning of the message (Livingstone 2003) mediated through complex images, sound, words and deciphering the subtleties while consuming the digital content (Lanham 1995). This paper, through a heuristic method, tries to explore a three-pronged approach to carry out a digital news literacy campaign both among the news producer-publishers and the news consumers. This can help in forming a concrete plan of action, despite the challenges, to educate the digital, mobile-first news consumers in combating the spread of misinformation.

Social media platforms are an effective channel for businesses to reach potential audiences through targeted advertising. As the user base of these platforms expands and diversifies, research on targeted advertising and social media needs to go beyond well-studied Western contexts. In an online survey (n=412), we compared users' privacy-related perceptions and behaviors regarding targeted ads on social media in the United States (as a baseline representing Western contexts) and three South Asian countries: Bangladesh, India, and Pakistan. We found that participants in the US perceived significantly fewer benefits and more concerns related to security and privacy about targeted ads than those in the three South Asian countries. We also identified that individual's cultural values and religious affiliations influenced the observed cross-country variances. For instance, US participants identified less with vertical collectivism and vertical individualism than South Asian participants; these two cultural dimensions were, in turn, positively associated with perceived benefits. Our findings highlight the limitation of using one's country as a proxy for culture, as our findings show users' privacy perceptions regarding targeted advertising on social media are more fundamentally associated with their cultural values and religion. We discuss the corresponding design, education, and regulatory implications for targeted advertising on social media.

Understanding personalized content and its societal implications is critical in the digital media era. This article introduces a novel information-analytical system designed to evaluate the level of knowledge among different social classes regarding personalized content in the digital media ecosystem. Utilizing data from 1213 Czech respondents, we employ fuzzy logic and multidimensional membership functions for an in-depth evaluation of the populace’s awareness. It categorizes population knowledge on personalization processes, their preferences, and trust levels and advocates control mechanisms over online content. The research reveals significant insights into demographic disparities in digital media literacy, emphasizing the urgent need for targeted educational programs. This paper presents a pioneering methodological framework and lays the groundwork for future investigations into personalized media services’ ethical considerations and socio-political dynamics. Our study contributes to the broader discourse on media literacy, algorithmic understanding, and protecting informational self-determination in the digital age.

In the modern digital environment, where social networks represent a key communication channel, influencer marketing is growing into one of the dominant forms of advertising. Its ubiquity brings numerous advantages in terms of reach and perception of authenticity but at the same time raises a number of ethical issues, especially related to transparency and accountability to consumers. Influencers, as modern opinion leaders, have transformed the relationship between brands and audiences, especially among younger generations—Generation Z and Generation Alpha—who increasingly trust influencer recommendations, as opposed to traditional forms of marketing. The central challenge of this form of promotion lies in ensuring a clear distinction between sponsored content and personal recommendations. Covert advertising, or unmarked commercial cooperation, can erode user trust and result in the perception of manipulation. Although legal frameworks in many countries prescribe mandatory labeling of sponsored content, their implementation remains uneven. Additional complexity to the ethical and communication challenges is introduced by artificially generated influencers (so-called AI influencers), who are becoming increasingly present thanks to their popularity on platforms such as TikTok. Their use further blurs the lines between real and simulated messages, especially in the perception of younger users, thus creating a need for new regulatory and educational approaches to protecting digital consumers.

Infodemics, often including rumors, stigma, and conspiracy theories, have been common during the COVID-19 pandemic. Monitoring social media data has been identified as the best method for tracking rumors in real time and as a possible way to dispel misinformation and reduce stigma. However, the detection, assessment, and response to rumors, stigma, and conspiracy theories in real time are a challenge. Therefore, we followed and examined COVID-19–related rumors, stigma, and conspiracy theories circulating on online platforms, including fact-checking agency websites, Facebook, Twitter, and online newspapers, and their impacts on public health. Information was extracted between December 31, 2019 and April 5, 2020, and descriptively analyzed. We performed a content analysis of the news articles to compare and contrast data collected from other sources. We identified 2,311 reports of rumors, stigma, and conspiracy theories in 25 languages from 87 countries. Claims were related to illness, transmission and mortality (24%), control measures (21%), treatment and cure (19%), cause of disease including the origin (15%), violence (1%), and miscellaneous (20%). Of the 2,276 reports for which text ratings were available, 1,856 claims were false (82%). Misinformation fueled by rumors, stigma, and conspiracy theories can have potentially serious implications on the individual and community if prioritized over evidence-based guidelines. Health agencies must track misinformation associated with the COVID-19 in real time, and engage local communities and government stakeholders to debunk misinformation.

Although at present there is broad agreement among researchers, health professionals, and policy makers on the need to control and combat health misinformation, the magnitude of this problem is still unknown. Consequently, it is fundamental to discover both the most prevalent health topics and the social media platforms from which these topics are initially framed and subsequently disseminated. This systematic review aimed to identify the main health misinformation topics and their prevalence on different social media platforms, focusing on methodological quality and the diverse solutions that are being implemented to address this public health concern.

American democracy has been repeatedly buffeted by changes in media technology. In the 19th century, cheap newsprint and improved presses allowed partisan newspapers to expand their reach dramatically. Many have argued that the effectiveness of the press as a check on power was significantly compromised as a result (for example, Kaplan 2002). In the 20th century, as radio and then television became dominant, observers worried that these new platforms would reduce substantive policy debates to sound bites, privilege charismatic or “telegenic” candidates over those who might have more ability to lead but are less polished, and concentrate power in the hands of a few large corporations (Lang and Lang 2002; Bagdikian 1983). In the early 2000s, the growth of online news prompted a new set of concerns, among them that excess diversity of viewpoints would make it easier for like-minded citizens to form “echo chambers” or “filter bubbles” where they would be insulated from contrary perspectives (Sunstein 2001a, b, 2007; Pariser 2011). Most recently, the focus of concern has shifted to social media. Social media platforms such as Facebook have a dramatically different structure than previous media technologies. Content can be relayed among users with no significant third party filtering, fact-checking, or editorial judgment. An individual user with no track record or reputation can in some cases reach as many readers as Fox News, CNN, or the New York Times.

Bots (short for software robots) have been around since the early days of computers. One compelling example of bots is chatbots, algorithms designed to hold a conversation with a human, as envisioned by Alan Turing in the 1950s.33 The dream of designing a computer algorithm that passes the Turing test has driven artificial intelligence research for decades, as witnessed by initiatives like the Loebner Prize, awarding progress in natural language processing.a Many things have changed since the early days of AI, when bots like Joseph Weizenbaum’s ELIZA,39 mimicking a Rogerian psychotherapist, were developed as demonstrations or for delight.

Concern with the dissemination of research findings has increased in recent years, in the wake of critiques of research for failing to have an impact on policy-making and practice. The most direct way in which research findings can be disseminated to a wide audience is via the mass media. However, coverage of social and educational research in the media is very limited. Furthermore, when it is covered researchers often complain that their work has been distorted. This article examines some of the media coverage of an Office for Standards in Education commissioned review of research on the education of ethnic minority children, published in 1996. Analysis of this media coverage is used as a basis for addressing questions about what is involved in media representation of research, how it should be evaluated, and what meaning can be given to the concept of distortion.

Concerns about the spread of disinformation, information disorder, and fake news have grown to unprecedented proportions in recent years. This study aimed to explore how to mitigate this communication disorder and achieve a balance in the relationship among the public, the media, the dominant institutions, and the digital influencers in society. This study used the grounded meta-synthesis method, which relies on induction, to arrive at a new model according to the objective of the study. The process of open, axial, and selective coding included 101 studies, books, reports, and guides, starting with the Public Opinion by Walter Lippmann, issued in 1922, and ending with the 2022 Edelman Trust Barometer. The results led to the proposal of a new model to reduce communication dysfunction, in which media and information literacy (MIL) plays a crucial role in increasing an individual's ability to resist disinformation and enhancing their ability to monitor the performance of institutions, as well as expanding the circle of influencers in social media. To fulfil the three goals and contribute to achieving a degree of functional balance in communication within societies, the model recommends enhancing MIL. Other intervening variables, such as the fragility of political, cultural, and legal structures, should not be disregarded.

This paper set out to explore online users' perceptions, attitudes, and practices towards mis/disinformation on social networking sites and investigate how they engage with, identify, and evaluate information disorder on social networking sites. The correlation study provides empirical insights into the complex relationship between digital media literacy and online information processing. To this end, a web-based survey was administered to gauge Moroccan undergraduate students'digital media literacy skills, particularly in what regards their ability to identify and evaluate the credibility of information online. The data obtained are consistent with the hypothesis guiding this research that there is a significant relationship between digital media literacy skills (DMLS) and students' ability to identify information disorder online (IDO). Based on the empirical findings, important implications and strategies for higher education institutions are addressed to help students become more digitally media literate consumers of information.

This paper explores how 20-something Facebook users understand and navigate privacy concerns. Based on a year long ethnographic study in Toronto, Canada, this paper looks at how - contrary to many mainstream accounts - younger users do indeed care about protecting and controlling their personal information. However, their concerns revolve around what I call social privacy, rather than the more conventional institutional privacy. This paper also examines the somewhat subversive practices which users engaged in to enhance their own social privacy, and in some cases, violate that of others. Finally, this paper examines some of the reasons that users may continue using the site, despite privacy concerns.

Social media has become an indispensable tool for communication and political campaigns, significantly shaping the dynamics of political discourse in contemporary society. Its relevance is underscored by the intensification of political debates on the international stage, particularly in relation to wars and armed conflicts. The war in Ukraine exemplifies how social media has also become an informational battlefield where political communication plays a decisive role. With society becoming increasingly reliant on the internet, studying the strategies and outcomes of political social media use is crucial to understanding its impact on public opinion, voter behavior, and electoral processes. This study applies the constructivist research paradigm and employs qualitative content analysis to examine the influence of the internet, and social media in particular, on political and social discourse. It analyzes electoral marketing practices and the use of digital platforms in political campaigns, with the goal of identifying significant methods, assessing their effectiveness, and uncovering the essential components of political social media engagement. Additionally, the research investigates the construction of political leaders’ personalities online and addresses the difficulties and challenges associated with social media use in political campaigns, while outlining potential future directions. The methodological approach involves reviewing relevant literature to identify theories and concepts on social media and politics, as well as case studies that demonstrate actual practices of digital campaigning. The results indicate that as digital platforms continue to advance, they will exert even greater influence on politics, underscoring the importance of responsible and ethical participation by politicians, voters, and regulators.

This study examines the role of social media in providing political education and reducing electoral fraud during Nigeria’s 2023 presidential election. Using a survey of 100 participants, the research found that platforms like WhatsApp and Facebook were major sources of information about electoral fraud. Results show that social media helped increase voter awareness and discourage electoral malpractice. However, challenges such as internet inaccessibility, misinformation, and distrust of online content limited its effectiveness. The study concludes that social media can support electoral integrity, but its impact depends on better digital literacy, reliable information, and improved access to digital platforms.

This study examined the role of digital technology in political campaigns in Nigeria’s 2023 general elections. Although political campaigns are critical in elections in the country but the role played by digital technology in the 2023 general elections remains a subject of concern. The study was anchored on the Technological Determinism Theory and descriptive research design. Data collection was through documentary method while content analysis mechanism was employed for data analysis. The study found out that digital technologies such as social media tremendously impact political campaigns in Nigeria. It also found out that Nigeria, with her complicated political environment, has potential with digital tool to reach far-flung audience even though concerns regarding the spread of misinformation and such challenges remain. The study therefore recommended the need to bridge the digital divide through media literacy and education for informed participation. It equally recommended the need for responsible data practices in addressing misinformation and harnessing technology's potential for positive political outcome.

Potential benefits and risks related to mainstream social media platforms and their revenue model are vigorously debated. However, a comprehensive framework of performance criteria to evaluate social media platforms and suggestions for transforming them are rare. Employing a transdisciplinary approach, the present work aimed to close these gaps through semi-structured interviews with experts from academia and industry, coupled with exploratory thematic content/topic analysis. From the interviews, five pivotal performance criteria were extracted: transparency, protection of democracy, satisfaction of needs and preservation of well-being, networking capabilities, and absence of crime. Further, proposed transformations related to i) financing structures, ii) possibilities for users to protect their interests and data, iii) regulations, iv) possibilities for users to adjust platform design, and v) transparency are discussed. Properly operationalized, both the criteria and suggested transformations hold the potential to facilitate negotiations among users, (mainstream) social media companies, and governments.

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing. Readers will learn how the amplification of disinformation can be linked to social media’s business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions.

The democratization of media in India has ushered in a dynamic era marked by both challenges and opportunities, particularly in the realms of political activism and youth empowerment. The primary aim of this article is to investigate the impact of media on political activism and the empowerment of youth within the Indian democratic context. It seeks to explore how various media platforms, including digital and social media, contribute to shaping political opinions and facilitating civic engagement among India’s younger population.This article delves into the multifaceted role of media in shaping India's democratic landscape, with a specific focus on its impact on political discourse, citizen engagement, and youth empowerment. Through a comprehensive review of existing literature and empirical evidence, the article explores the challenges posed by the spread of misinformation, regulatory constraints, and digital inequalities, while also highlighting the opportunities presented by citizen journalism initiatives, alternative media outlets, and social media platforms. By equipping citizens, especially the youth, with critical media literacy skills andpromoting digital citizenship, India can navigate the complexities of media democratization to foster a more inclusive, participatory, and resilient democracy. Through this analysis, the article contributes to a deeper understanding of the intricate interplay between media, politics, and youth empowerment in the context of India's evolving democratic landscape.The future of Indian democracy will significantly depend on how well the nation manages to harness the potential of media platforms to foster informed political participation while mitigating the risks associated with digital media proliferation. As this article illustrates, nurturing a resilient and inclusive democratic process is contingent upon empowering the youth with the tools to critically engage with media and actively participate in the democratic governance of their country.