Media and Information Literacy Repository – South Asia

This exploratory study examines the growing role of artificial intelligence (AI) in the Philippine news media industry, highlighting both its benefits and challenges. Using qualitative methods such as interviews, desk reviews, and focus groups, the study finds that AI adoption in newsrooms began mainly in the early 2020s and is used to improve efficiency, speed of content production, and audience engagement. AI is generally viewed as a tool to support journalists rather than replace them, with human oversight remaining essential. However, concerns include AI inaccuracies, misinformation, copyright issues, job displacement, and reduced revenue due to AI-generated news summaries. The study recommends stronger AI governance, platform accountability, better media literacy, and collaboration among stakeholders to ensure ethical and sustainable use of AI in journalism.

We aimed to study the characteristics and usage patterns of 3D virtual worlds in the context of teaching and learning. To achieve this, we organised a full‐day workshop to explore, discuss and investigate the educational use of 3D virtual worlds. Thirty participants took part in the workshop. All conversations were recorded and transcribed for analysis. Thematic analysis was carried out to identify prominent issues and topics. We found that to fully utilise 3D virtual worlds for teaching and learning, students, tutors and educational institutions face a number of socio‐psychological, pedagogical and technological challenges. The paper highlights and discusses the issues that emerged from the workshop, supporting them with real life experiences and case studies provided by the workshop participants.

Digital marketing practices have gained an increasing theoretical attention. Most studies concentrated on issues related to Marketing ethics in the context of traditional media. This paper is a literature review that aims is to focus on ethical issues surrounding targeting in the digital marketing era. This article is a theoretical review that presents a conceptual analysis about marketing ethics in children targeting which is merely based on relying on secondary sources of recent data. In this paper, we will concentrate on specificities of targeting in the digital marketing context and children targeting that evolve continuously to sway kids purchasing decision.

The aim of the research is to evaluate the impact of the current advertising ethics to children on brands and parents’ expectations. The researcher has used a qualitative research method by interviewing ten brand marketers who have the knowledge of Indian advertising landscape to understand their views on the ethical practices currently being following in the industry. The interviews were semi-structured in nature and narrative research design was carried out. The analyses showed that Indian marketers had basic awareness about advertising ethics to be followed in an organisation and most of them are not following any of it when it comes to advertising to children. This research proposes businesses to develop their own ethical advertising guidelines on top of the laws of Indian government, as well as to conduct compliance assessments on a regular basis.

Many researchers and organizations, such as WHO and UNICEF, have raised awareness of the dangers of advertisements targeted at children. While most existing laws only regulate ads on television that may reach children, lawmakers have been working on extending regulations to online advertising and, for example, forbid(e.g., the DSA) or restrict (e.g., the COPPA) advertising based on profiling to children. At first sight, ad platforms such as Google seem to protect children by not allowing advertisers to target their ads to users that are less than 18 years old. However, this paper shows that other targeting features can be exploited to reach children. For example on YouTube, advertisers can target their ads to users watching a particular video through placement-based targeting, a form of con-textual targeting. Hence, advertisers can target children by simply placing their ads in children-focused videos. Through a series of ad experiments, we show that placement-based targeting is possible on children-focused videos and, hence, enables marketing to children. In addition, our ad experiments show that advertisers can use targeting based on profiling (e.g., interest, location, behavior) in combination with placement-based advertising on children-focused videos. We discuss the lawfulness of these two practices with respect to DSA and COPPA. Finally, we investigate to which extent real-world advertisers are employing placement-based targeting to reach children with ads on YouTube. We propose a measurement methodology consisting of building a Chrome extension able to capture ads and instrumenting six browser profiles to watch children-focused videos. Our results show that 7% of ads that appear in the children-focused videos we test use placement-based targeting. Hence, targeting children with ads on YouTube is not only hypothetically possible but alsooccurs in practice. We believe that the current legal and technicalsolutions are not enough to protect children from harm due to online advertising. A straightforward solution would be to forbid placement-based advertising on children-focused content.

Targeted advertising is big part of the modern marketing. Almost every consumer on the internet have come across an ad that had been targeted to them. Can targeted ads be too intrusive to the point of changing your purchasing decisions to the better or worse. It also sparks a conversation about oneself privacy and how much there are information floating about that are being used without your knowledge. This thesis looks at how consumer behaviour and ethical issues in the digital age are affected by targeted advertising and how people perceive targeted ads. The thesis also examines how different ways of approaching and looking at targeted ads can effect on your perceived intrusiveness of said ad. This study uses a qualitative research method to examine how consumers' privacy concerns and decision-making processes are impacted by targeted advertising. The findings suggest varied consumer responses to targeted advertising, with interesting insights into their decision-making processes and privacy concerns. The findings indicated that

Using unique data from 609 parent–daughter (8–16 years of age) dyads, in an online experiment we studied two pivotal antecedents of young viewers’ cognitive advertising literacy: influencer-generated sponsorship disclosure (written and/or spoken) and parental mediation style (active or restrictive). A between-subjects, single-factor design was applied with three experimental conditions: written disclosure, spoken disclosure, and both written and spoken disclosure, and a control condition—no disclosure. Variance-based partial least squares structural equation modeling in Smart-PLS 3.0 shows that policy makers’ and parental measures to safeguard young consumers from negative consequences of sponsored vlogs can lead to unanticipated effects. While the combination of written and spoken sponsorship disclosure information as well as an active parental mediation style increase cognitive advertising literacy, restrictive parental mediation negatively affects cognitive advertising literacy. In addition, cognitive advertising literacy negatively affects young viewers’ evaluation of the vlogger and positively affects the attitude toward the sponsored brand. Our findings provide important insights for parents, practitioners, and regulators and contribute to the discussion of how to make influencer marketing more effective and ethical.

In the modern digital environment, where social networks represent a key communication channel, influencer marketing is growing into one of the dominant forms of advertising. Its ubiquity brings numerous advantages in terms of reach and perception of authenticity but at the same time raises a number of ethical issues, especially related to transparency and accountability to consumers. Influencers, as modern opinion leaders, have transformed the relationship between brands and audiences, especially among younger generations—Generation Z and Generation Alpha—who increasingly trust influencer recommendations, as opposed to traditional forms of marketing. The central challenge of this form of promotion lies in ensuring a clear distinction between sponsored content and personal recommendations. Covert advertising, or unmarked commercial cooperation, can erode user trust and result in the perception of manipulation. Although legal frameworks in many countries prescribe mandatory labeling of sponsored content, their implementation remains uneven. Additional complexity to the ethical and communication challenges is introduced by artificially generated influencers (so-called AI influencers), who are becoming increasingly present thanks to their popularity on platforms such as TikTok. Their use further blurs the lines between real and simulated messages, especially in the perception of younger users, thus creating a need for new regulatory and educational approaches to protecting digital consumers.

Through in-depth interviews with junior high school teachers in Hong Kong who participated in a media and artificial intelligence literacy program intervention, this research highlights the importance of prioritizing values and ethics education over technical proficiency when incorporating artificial intelligence (AI) into media literacy training. While quantitatively assessing students’ literacy levels posed challenges, future media literacy programs should concentrate on introducing technological terminology and concepts, promoting awareness of potential issues, instilling values for responsible technology use, and fostering empathy to create a harmonious online environment. By focusing on fundamental values and key concepts rather than following fleeting AI trends, educators can empower students to navigate the digital media landscape effectively. Introducing such education among junior high school students, potentially involving parental education, is crucial for nurturing well-rounded digital citizens. The discussion thoroughly explores implications and recommendations for media literacy education programs, specifically in an AI era.

It investigates the relationship between Accountability and Autonomy

The social character of ethics is best revealed by exploring the complex dynamics linking individuals’ freedom to moral requirements. In this article, we consider James Laidlaw’s influential proposal that an anthropology of ethics makes freedom central to what is distinctively ethical in human life, but we argue that it unduly restricts the proposed scope of anthropology. This account of freedom is both overly cognitive, focusing on reflection, viewed as involving distance, decision, reasoning, and doubt, and too individualistic, downplaying the importance of freedom’s normative background and excluding from consideration many documented forms of ethical experience. We propose instead an alternative, more open-ended conceptualization of freedom, distinguishing a concept of freedom that differs from its widely varying conceptions, and drawing on ethnographic material from the Hunza Valley in Northern Pakistan and elsewhere to illustrate multiple ways in which the constitution of selves and normative constraints impinge on one another.

All theories of world creation, whether scientific, philosophical, or religious, can readily acknowledge the fact that humans have primarily evolved to engage with nature, the individual self, fellow human beings, society, and other naturalistic aspect of existence. Nevertheless, several novel challenges ascend when the human mind engages with technology, media, machines, and related concepts such as—ChatGPT, artificial intelligence, and to name a few. For that reason, we need philosophy and critical assessment of the uncovered essence of advanced technologies, media and machines and our way of life concerning them. In other words, protectively assessing their impact requires a thorough examination of ethical and existential concerns, including technology’s implications for freedom, AI’s evolving role, the essence of human being, and the unexamined transformative societal changes that follow. Building upon the premise that these phenomena share a common thread despite their apparent disparities, our interdisciplinary pursuit draws inspiration from philosophical luminaries such as Luciano Floridi, Karamjit S. Gill, David Kaplan, Aldous Huxley, Martin Heidegger, Hannah Arendt, and Gandhi. Through philosophical insights, we explore the essence of technology and its broad effects, with a focus on its impact on human freedom and essence in both public and private domains.

Ideal for professors who want to provide a comprehensive set of the most important readings in the philosophy of technology, from foundational to the cutting edge, this book introduces students to the various ways in which societies, technologies, and environments shape one another. The readings examine the nature of technology as well as the effects of technologies upon human knowledge, activities, societies, and environments. Students will learn to appreciate the ways that philosophy informs our understanding of technology, and to see how technology relates to ethics, politics, nature, human nature, computers, science, food, and animals.

The Society of Control is a philosophical concept developed by Gilles Deleuze in the early 1990s to highlight the transition from Michel Foucault’s Disciplinary Society to a new social constitution of power assisted by digital technologies. The Society of Control is organized around switches, which convert data, and, in this way, exercise power. These switches take data inputs (digitized information about individuals) and transform them into outputs (decisions) based on their pre-programmed instructions. I call these switches “automated decision-making algorithms” (ADMAs) and look at ethical issues that arise from their impact on human freedom. I distinguish between negative and positive aspects of freedom and examine the impact of the ADMAs on both. My main argument is that freedom becomes endangered in this new ecosystem of computerized control, which makes individuals powerless in new and unprecedented ways. Finally, I suggest a few ways to recover freedom, while preserving the economic benefits of the ADMAs

Standard agent and action-based approaches in computer ethics tend to have difficulty dealing with complex systems-level issues such as the digital divide and globalisation. This paper argues for a value-based agenda to complement traditional approaches in computer ethics, and that one value-based approach well-suited to technological domains can be found in capability theory. Capability approaches have recently become influential in a number of fields with an ethical or policy dimension, but have not so far been applied in computer ethics. The paper introduces two major versions of the theory – those advanced by Amartya Sen and Martha Nussbaum – and argues that they offer potentially valuable conceptual tools for computer ethics. By developing a theory of value based on core human functionings and the capabilities (powers, freedoms) required to realise them, capability theory is shown to have a number of potential benefits that complement standard ethical theory, opening up new approaches to analysis and providing a framework that incorporates a justice as well as an ethics dimension. The underlying functionalism of capability theory is seen to be particularly appropriate to technology ethics, enabling the integration of normative and descriptive analysis of technology in terms of human needs and values. The paper concludes by considering some criticisms of the theory and directions for further development.

This article reflects on freedom of expression, privacy, ethical and social responsibility, in the context of social networks, in the context of the experience of democracy in cyberspace. It asks questions about ensuring the protection of privacy, freedom, and autonomy of internet users in the internet environment. It identifies national and international legislation that guarantee the right to privacy and the protection of citizens' personal data. It reviews the literature on the concept of ethics and social responsibility, in democracy, in the digital age, associating this domain of knowledge with the concept of privacy, freedom, and ethical and social responsibility, in the context of social networks. The article discusses the concepts that guide this theme and that are directly involved with related domains. It is alert to the need for ethical and legal protection of the digital data of internet users, aiming at the autonomous safeguarding of their digital identities.

The rapid development of technology has a significant impact on human life, both in economic, social and cultural aspects. Without a clear implementation of ethics and social responsibility, technology innovation can lead to various problems, such as privacy violations, algorithmic bias, digital inequality, and resource exploitation. This research highlights the importance of integrating ethical values in technology to ensure that innovations provide equitable and sustainable benefits to society. Through a literature review approach, this research examines the main challenges in the implementation of technology ethics as well as strategies that can be applied to overcome these problems. The results of research show that strict regulations, transparency in technology development, and increased digital literacy are key factors to create an ethical and socially responsible technology ecosystem. Collaboration between the government, private sector and civil society is needed to build ethical standards that can keep pace with dynamic technological developments.Awareness of the social impact of technology should also be raised through education and public involvement in technology ethics discussions. With a comprehensive approach, technology can develop as a tool that supports the advancement of civilization without compromising moral principles and social justice. The integration of ethics in technological innovation is not just an option, but a necessity to create a more inclusive and sustainable future

Fake or manipulated images propagated through the Web and social media have the capacity to deceive, emotionally distress, and influence public opinions and actions. Yet few studies have examined how individuals evaluate the authenticity of images that accompany online stories. This article details a 6-batch large-scale online experiment using Amazon Mechanical Turk that probes how people evaluate image credibility across online platforms. In each batch, participants were randomly assigned to 1 of 28 news-source mockups featuring a forged image, and they evaluated the credibility of the images based on several features. We found that participants’ Internet skills, photo-editing experience, and social media use were significant predictors of image credibility evaluation, while most social and heuristic cues of online credibility (e.g. source trustworthiness, bandwagon, intermediary trustworthiness) had no significant impact. Viewers’ attitude toward a depicted issue also positively influenced their credibility evaluation.

The impact of artificial intelligence (AI) on human society is indisputable. This paper explores AI's influence on the media industry, with a particular focus on understanding the effects and implications of generative imagery and other AI integrations across various dimensions of the media landscape. A methodical literature review highlights key themes, including content creation, curation, visual media, privacy concerns, and evolving media ethics. The findings demonstrate that AI-generated imagery serves as a powerful creative tool, yet remains in constant evolution and demands a well-defined legal and ethical framework for responsible use in journalism and media. The results also emphasize the need for professional guidance, continuous skill development, and the implementation of ethical AI practices within the industry.