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Academic Article · 2015
Semiotic and Identification Analysis of Media Texts on Media Education Classes With Students
Semiotic analysis of media texts is an analysis of the language of signs and symbols in media texts. This analysis is closely linked to the iconographic analysis. Semiotic analysis of media texts for training purposes based on the semiotic theory of media (Semiotic Approach, Le decodage des medias), grounded in the work of such theorists as R. Barthes, C. Metz, U. Eco and others. Identification analysis is the recognition / identification of hidden messages in media texts, because media agencies often offer simplistic solutions for complex problems. The media educators can use in this area educational games with practical content, aimed at audience understanding how certain ideas, problems can be encoded, camouflaged in the media text. This article presented the main directions for Semiotic and Identification analysis on media education classes for student audience, including the examples of creative problems and issues associated with this type of the analysis in the context of media education problems, i.e. based on six key concepts of media literacy education: agency, category, language, technology, audience, representation. The author supposes that this analysis of media texts on media education classes can significantly develop media competence of students, including critical thinking and perception
Academic Article · 2018
Virtual Reality: Ethical Challenges and Dangers
According to Moore's Law, there is a correlation between technological advancement and social and ethical impacts [13]. Many advances, such as quantum computing [22], 3D-printing [11], flexible transparent screens [1], and breakthroughs in machine learning and artificial intelligence [17] have social impacts. One area that introduces a new dimension of ethical concerns is virtual reality (VR). VR continues to develop novel applications beyond simple entertainment, due to the increasing availability of VR technologies and the intense immersive experience. While the potential advantages of virtual reality are limitless, there has been much debate about the ethical complexities that this new technology presents [9], [19]. Potential ethical implications of VR include physiological and cognitive impacts and behavioral and social dynamics. Identifying and managing procedures to address emerging ethical issues will happen not only through regulations and laws (e.g., government and institutional approval), but also through ethics-in-practice (respect, care, morals, and education).
Academic Article · 2008
3D Social Virtual Worlds: Research Issues and Challenges
Today's social virtual worlds (SVW) are beginning to realize Stephenson's vision of the metaverse: a future massive network of interconnected digital worlds. Tens of millions of people already use these kinds of environments to communicate, collaborate, and do business. Big companies are also moving into these digital realms. Thus, in a context in which the Web is becoming increasingly social, we believe that SVWs are beginning to shape the knowledge-based and glo balized societies and economies of tomorrow. Obviously, an urgent need exists to further understand SVWs and their implications for theory and practice. This article constitutes a first attempt to bring researchers into some of the business, social, technical, legal, and ethical issues related to SVWs. We anticipate that researchers will need to build new theories and concepts for SVWs, to explore the frontiers between reality and virtuality.
Academic Article · 2013
Web 2.0 and Virtual World Technologies: A Growing Impact on IS Education
Web 2.0 and virtual world technologies are here to stay. Today, our students come to our classroom with a presence on Facebook, the latest concert as a podcast on their MP3 player, and experience playing games in virtual worlds. In some respects, students are more tech-savvy than their Information Systems professors. Research showing the benefits of collaborative learning is being conducted across disciplines. This Special Issue looks at the use of Web 2.0 and virtual world technologies in information systems classes. In this paper, we introduce this Special Issue by discussing the different types of Web 2.0 technologies, looking at how they are used in information systems education, and examining some of the advantages and disadvantages of using them in the classroom. The final section of this paper addresses some future thoughts regarding the use of Web 2.0 technologies in our classes.
Academic Article · 2013
Risks and uncertainties in virtual worlds: an educators’ perspective
Virtual worlds present tremendous advantages to cyberlearning. For example, in virtual worlds users can socialize with others, build objects and share them, customize parts of the world and hold lectures, do experiments, or share data. However, virtual worlds pose a wide range of security, privacy, and safety concerns. This may lead educators to become (or not) apprehensive of the virtual worlds in using and adapting them as learning technologies. This study examined how educators perceive risks and uncertainties in virtual worlds. We also investigated how educators’ level of use of virtual worlds influences their risk perception level. Our results indicate a divergence between risk perception and reality in the virtual worlds. We use the seminal risk perception model developed by Fischhoff and his colleagues, and our revision to this model to explain these results. Finally, we discuss implications of our research for education management, and make recommendations to educators and policy makers who consider using virtual worlds as a learning technology.
Book · 2024
Virtual Reality Technology
It is a testament to the popularity of virtual reality (VR) that we have this wide-ranging book by Grigore (Greg) Burdea and Philippe Coiffet. Only a few decades ago, even the term “virtual reality” would have been unknown to most people. Now some of the biggest technology companies in the world are vying for leadership in the field, investing heavily in VR research, development, and products. This book contains a tremendous amount of information. It is logically organized by chapters, in an organization that is easy to follow from the unifying diagram at the beginning page of each chapter. This simple diagram is a straightforward way for the reader to relate the different chapters in the book to each other
Academic Article · 2013
Virtual Worlds. Opportunities and Challenges in the 21st Century
This paper offers a broad vision of the potential benefits which virtual worlds may provide for improving learning, collaboration, motivation and therefore, the improvement in academic performance of students. The paper underlines how virtual worlds may offer new experimental platforms through new interactions perceiving the changeable nature of technology. The article is based on the results of the experience developed in the mainframe of the educational innovation project performed at La Laguna University during the 2012-2013 academic courses. The technological infrastructure has been created already and the 3D graphic modelling was designed using open source software aiming for creation of the ‘La Laguna Virtual University’ virtual world. Teachers have given ubiquitous classes in this virtual environment interacting with students. All feedback from teachers and students has already been gathered in this experience.
Academic Article · 2025
Media and Information Literacy as a Pedagogical Approach to Countering Fake News: A Critical Descriptive Analysis
Media and Information Literacy (MIL) is globally recognized as an essential set of skills necessary for navigating the complexities of the 21st century information ecosystem. The core issue addressed by this analysis is the heightened vulnerability of marginalized populations, specifically tribal artisans in India, to targeted misinformation. This research moves beyond viewing MIL as a mere technical skill set, instead framing it as a critical pedagogical approach capable of fostering systemic societal resilience and enabling agency. The research focuses on the intersection of cultural vulnerability and economic exploitation within the artisan community. The analysis confirms that tribal artisans in India face significant information vulnerability due to cultural norms, high exposure to financial and health risks, and low digital literacy, demonstrating that conventional MIL approaches are inadequate. The strong demand for training underscores the need for culturally responsive, context-specific pedagogies that position MIL as essential for economic security and cultural sovereignty.
Academic Article · 2022
Teachers’ views on disinformation and media literacy supported by a tool designed for professional fact‑checkers: perspectives from France, Romania, Spain and Sweden
The current media eco-system has become more and more polluted by the various avatars of “fake news”. This buzz term has been widely used by academics, experts, teachers and ordinary people, in an attempt to understand and address the phenomenon of information disorder in the new media environment. However, studies have rarely questioned what teachers, key stakeholders in the media literacy field, actually understand by “fake news”, and to what extent the new digital tools available to fact-check are actually viable solutions to fight disinformation actively. In this context, we conducted focus groups (N=34 people interviewed in 4 focus groups) with teachers in four countries (France, Romania, Spain and Sweden), in order to assess their understanding of “fake news”, as well as their perception of possible measures to combat the phenomenon, with a particular focus on digital tools. The findings show that the understanding of the concept of “fake news” differs from one country to the other, but also within the same country, with a common feature across countries: intention to deceive. Additionally, respondents identified lack of media and information literacy (MIL) in education as a major gap for combatting information disorders. Furthermore, they find that the use of digital tool for professional fact-checking needs to be repurposed or followed by pedagogical instructions to fit into the complexity of educational practices. Our findings highlight possible solutions for MIL in education using a combination of technocognition and transliteracy as theoretical framework and scaffolded pedagogical design for better adoption of fact-checking techniques.
Academic Article · 2020
Busting Fake News: Need for Digital Media Literacy
The term ‘fake news’ has been overused to define news which is factually incorrect either without any ill intention or to deliberately deceive people. There could be various kinds of fake news in the media ecosystem. The scholars and media practitioners prefer to use ‘misinformation’ to denote fake news from a broader perspective. With the growth of social and digital media, the volume of misinformation has increased manifold. The fact-checking agencies, independent or attached to the mainstream publications, have been relentlessly trying to bust misinformation. However, the systematic, organized and technology-driven misinformation generators and distributors are defeating these efforts with the time, speed and bias of the news consumers. With 570 million internet users in India (FICCI 2019), mostly without a proper understanding of the new medium of text, images, video and audio mixed, the fight against misinformation is getting tougher. The wave of misinformation aided with the messages of propaganda, tilted with ideology and commercial interest, unverified assertions is confusing for the audience. Still, people are showing more faith in social media content, often generated by the users, than the mainstream media. This is an alarming situation. Hence, there is a need for digital media literacy at several levels, especially at the grassroots to combat the menace of misinformation. Digital news literacy essentially means consciously accessing, evaluating, understanding the underlying meaning of the message (Livingstone 2003) mediated through complex images, sound, words and deciphering the subtleties while consuming the digital content (Lanham 1995). This paper, through a heuristic method, tries to explore a three-pronged approach to carry out a digital news literacy campaign both among the news producer-publishers and the news consumers. This can help in forming a concrete plan of action, despite the challenges, to educate the digital, mobile-first news consumers in combating the spread of misinformation.
Academic Article · 2022
Why Do Fact-Checking Organizations Go Beyond Fact-Checking? A Leap Toward Media and Information Literacy Education
This study aims to investigate why a remarkable number of fact-checking organizations go beyond “fact-checking” and directly involve Media and Information Literacy (MIL) initiatives and delve into their practices, strategies, and challenges. A qualitative research design was adopted via interviews combined with online observations conducted between January and October 2021, with 12 practitioners from 8 different organizations around the world. Fact-checkers aim to inoculate the public against false information flow and build resilience via educational strategies. They also work within the educational system and mobilize volunteer teachers as proxies to disseminate the knowledge to a wider public. The results indicated that when fact-checking organizations involve educational projects with a politically neutral stance, they attract funds from NGOs, tech companies, and sometimes from governments. Thus, it brings an opportunity to widen the social reach and strengthen their separate education departments by employing more educators and translators
Academic Article · 2021
Multiliteracies for Combating Information Disorder and Fostering Civic Dialogue
Widespread misleading stories circulating in networked public spheres have raised debates about their potential harm to democracies, organizations, and individuals. In the face of this challenge, educators have been rightly questioning how to prepare students to thrive in this so-called post-truth era. Scholarship on media and information literacies has often focused on incorporating new topics to address the issue and re-articulating learning goals. This body of work, however, does not address the question of how to deal with fast-paced changes that surround information disorder in the digital age. Based on Stuart Selber’s multiliteracies, this article proposes a set of competencies in combination with an analysis of the factors that contribute to the creation and circulation of false information. My argument focuses on students’ need to effectively identify misleading stories, thoughtfully question the role of technology in society, and ethically engage in civic dialogues. Taken together, these skills and knowledge provide a framework that they can expand upon as the landscape of information disorder shifts.
Academic Article · 2025
Information literacy as part of an interdisciplinary approach to combat misinformation
Introduction. Misinformation is a complex challenge that cuts across all fields and thus requires an interdisciplinary solution. As professionals who support information access and evaluation across fields and have long-championed information literacy, librarians could be well-situated to facilitate collaborative responses. So far, however, library science has remained fairly siloed in its approach, similar to other fields. Method. As a conceptual paper, this submission does not employ a detailed methodology but provides an overview of relevant literature.Analysis.This paper provides a high-level overview of research and thinking related to misinformation and information literacy across a wide range of fields.Results.The overview illustrates the complexity of the problem and the intersecting ideas and responses, with a focus on how these relate to librarianship and information literacy.Conclusion(s). The paper concludes with a proposed framework for an interdisciplinary approach to studying misinformation with an aim to developing information literacy competencies.
Academic Article · 2024
Combating information warfare: state and trends in user-centred counter measures against fake news and misinformation
The rise of fake news and misinformation in the digital age poses serious risks for individuals andsociety, particularly during crises like the Israel-Hamas war, the Russian-Ukraine war, or the COVID-19 pandemic. Misinformation serves as a tool to manipulate public opinion and create discord.Vulnerability to manipulation increases in online spaces during crises, where authoritativeinformation is scarce. Emergency management, public health, political and publicadministration, as well as media professionals and citizens express concern and seek solutionsto enhance information quality during such critical times. This article highlights user-centredapproaches to countering fake news and misinformation, tracing their historical evolution fromancient Greece to the present, focussing on their relevance during the COVID-19 crisis and incontemporary information warfare. It describes the vulnerability of audiences to misinformationand outlines prevailing trends in user-centred countermeasures. This article also introducesrecent research on the effectiveness of media literacy interventions on truth discernment, across-cultural comparison of the perception of negative consequences and the injunctive norm,a comparison of video and text to promote lateral reading in adolescents, content-specificindicators on Twitter from a user perspective, a learning system for detecting misinformation aswell as ethical and security considerations in automated detection.
Academic Article · 2025
Combatting the Misinformation Crisis: A Systematic Review of the Literature on Characteristics and Effectiveness of Media Literacy Interventions
Due to the prevalence of misinformation in current media environments, there is an urgent need for effective media literacy interventions that broadly protect people from its negative effects. However, such interventions do not always have their desired impact, calling for a better understanding of the factors influencing their efficacy. Therefore, we conducted a systematic literature review on 80 experimental studies, following the PRISMA checklist. Interestingly, findings suggest that intervention effectiveness depended more on the outcome variables targeted than on specific intervention characteristics. Notably, most interventions successfully improved users’ ability to detect misinformation, likely because many were specifically designed with this goal in mind. However, their effects on persuasive outcomes (e.g., attitudes) were more inconsistent, suggesting that changing such outcomes may require different or additional strategies beyond misinformation detection training. Based on these findings we propose several suggestions for future research and recommendations for developing more effective media literacy interventions.
Academic Article · 2023
MEDIA LITERACY, FACT-CHECKING, AND CYBERBULLYING: INFORMATION VERIFICATION METHODS
The acceleration of digitalization and post-truth debates due to the pandemic process focuses on technology and its effects. As the order evolves from the known universe to the Metaverse, individuals are also in the middle of a centralization where one single instrument controls everything with technological proximity. Centralization forces everyone into a more accessible and efficient communication process by consolidating many possibilities into a single device, but it also makes the spread of information faster and more uncontrolled than ever, diminishing the importance of truth. This post-truth world creates individuals who create their reality, impacting the growth of individuals the most. Cyberbullying emerges at this point, endangering children and teenagers' development and mental health. From a media perspective, technological advancements do not guarantee correct information dissemination. As the spread rate and opportunities increase, so do false information and news. It triggers the spread of false information, fake news, and cyberbullying when the truth is irrelevant. Therefore, the need for verifying information arises. Fact-checking methods are directly related to digital literacy and media literacy problems. Understanding how to verify the information and protect against false, deceptive, and fake news is crucial. The study examines two information verification platforms. Research findings reveal that news is verified by various methods and techniques using numerous tools by platforms, primarily by photo or video content, resulting in the detection of information distortions such as false connection and fabricated-manipulated content. The study also found that various photo/video verification tools and anonymous websites were frequently used.
Academic Article · 2024
Digital Literacy Education and Cyberbullying Combat: Scope and Perspectives
The growing globalization process has boosted the rapid development of the digital era and technology and given rise to a new concept of citizenship, that of global citizenship and cyber-citizenship, which imposes a new way of being and knowing how to act with others. The cyberbullying phenomenon and the preoccupation to combat it emerged in this context. This paper reflects on the role of education in digital literacy to prevent cyberbullying using a citation-based literature review conducted using this trilogy. Digital literacy was found to help individuals understand appropriate online behaviour and ethical guidelines, enabling them to recognize what constitutes cyberbullying and understand the potential consequences of their actions. By promoting responsible online behaviour, digital literacy can reduce the incidence of cyberbullying. Digital literacy empowers individuals to recognize signs of cyberbullying, whether they are victims or bystanders. By being aware of different forms of cyberbullying, such as harassment, impersonation, or spreading rumours, individuals can identify when they or others are being targeted. This awareness allows for early intervention and support. Moreover, digital literacy encourages individuals to be active bystanders and intervene when they witness cyberbullying. It gives them the knowledge and skills to respond appropriately, such as reporting the incident to relevant authorities or supporting the victim. By empowering bystanders, digital literacy promotes a collective effort to combat cyberbullying. In conclusion, digital literacy is crucial in comprehending and addressing cyberbullying, equipping individuals with knowledge, skills, and a responsible mindset for engaging in the digital world.
Academic Article · 2024
MEDIA LITERACY TO OVERCOME CYBERBULLYING: A STUDY AMONG THE UNIVERSITY STUDENT’S
The Internet in the 21st century became a necessity for the students. The use of social media platforms has changed the way of communication at tremendous speed. This fast-paced development of communication through social networking sites led to potential cyber threats. This results in an increase in the number of cyberbullying cases worldwide. Additionally, there is little discussion regarding the ethical implication of using social media in school and colleges. so, this study aimed to determine the effectiveness of media literacy on prevention of cyberbullying amongst students. In this present study research employed survey method. The selection of samples is done through simple random sampling. A quantitative approach is used in this study. The finding implies that media literacy will play a critical role in reducing cyberbullying as 80% of respondents felt that media literacy is required to minimise online harassment.
Academic Article · 2025
Exploring the mediating roles of bullying, school fighting, and media literacy in the relationship between social-emotional competence and cyberbullying among adolescents
Background Cyberbullying has become a significant concern among adolescents, with various factors contributing to its prevalence. Previous research suggests that social-emotional competence can influence bullying behaviors and cyberbullying, but the mediating roles of bullying, school conflict, and media literacy remain underexplored. Objectives This study aims to investigate how social-emotional competence relates to cyberbullying, specifically examining the mediating roles of bullying behaviors, school fighting, and media literacy among Iranian adolescents. Method A descriptive correlational design was employed with a sample of 564 high school students from three cities in China and one city in Tehran, selected through random cluster sampling. Data were collected using four instruments: the Social-Emotional Competence Questionnaire, the Media Literacy Questionnaire, the Illinois Bully Scale and the Cyberbullying Victimization Experience Questionnaire. Path analysis techniques were used for data analysis. Results The findings indicated that bullying behaviors, school conflicts, and media literacy significantly mediate the relationship between social-emotional competence and cyberbullying. Specifically, higher social-emotional competence was associated with reduced bullying behaviors and conflict, which in turn contributed to lower levels of cyberbullying. Conclusions The study highlights the importance of enhancing social-emotional competence in reducing bullying and cyberbullying. The findings suggest that interventions should focus on promoting social-emotional skills while also addressing bullying and school conflicts. Furthermore, integrating ethical education into media literacy programs is recommended to mitigate cyberbullying among adolescents.
Academic Article · 2025
Development and validation of an intervention protocol to promote media and information literacy for critical thinking in adolescents’ use of social media
Background: The increasing exposure of adolescents to social media demands their development of critical thinking skills to responsibly deal with online information. Media and Information Literacy for Critical Thinking (MIL-CT) enhances adolescents’ ability to critically assess content, misinformation and digital engagement. In relation to Positive Youth Development (PYD), an MIL-CT intervention has the potential to promote critical thinking skills, reflection, resilience, autonomy, proactiveness, social responsibility, and ethical decision-making in the digital world. Objective: The aim of this study was to develop and validate an intervention protocol designed to promote adolescents’ critical thinking and key developmental assets essential for adolescents’ positive development in relation to digital environments and social media use. The protocol covers the first phase of a multi-phase research project following the Medical Research Council (MRC) guidance for developing and evaluating complex interventions. Methods: The protocol was developed by identifying relevant theories and scientific evidence in literature, and formulating a draft protocol to address adolescents (15–16 years old) and their parents/legal guardians and teachers. The protocol was then validated by a panel of experts and adolescents in three phases, involving: 1) a review of strengths and areas for improvement; 2) collaborative refinement of contents; and 3) final evaluation of the updated protocol’s adequacy, engagingness, and accessibility. Co-creation with adolescents ensured the intervention was contextually relevant, aligned with their digital habits, and adapted to the unique challenges they face online. Results: The study presents the protocol development and validation findings, confirming its coherence, adequacy, and relevance for promoting MIL-CT. Among the improvements introduced in the final version of the protocol were the incorporation of real examples of misinformation, the simplification of certain activities, and the integration of more interactive components. Stakeholders highlighted the need for flexible and adaptive contents customizable to the diverse educational needs and digital realities of adolescents. Conclusions: The protocol provides a structured approach for promoting MIL-CT in adolescents, follows MRC guidelines, involves multiple stakeholders, and contributes to the development of evidence-based MIL-CT programs. The intervention will promote Positive Youth Development (PYD) by strengthening adolescents’ critical thinking, resilience, and social responsibility online. By fostering informed decision-making and ethical media engagement, the intervention will empower adolescents in responsibly navigating the digital world, and boost their confidence and capacity for civic participation.
Academic Article · 2018
Media literacy versus fake news: fact checking and verification in the era of fake news and post-truths
This paper provides research findings to support the case for media literacy as an aid to journalists and journalism educators in a disruptive age through the fostering of resilient media engagement by young citizens. It posits that encouraging media literacy in news consuming publics facilitates a more critically engaged civic society. Focused on trust, it shares the outcomes of a project funded by the US Embassy in London, which brought together leading researchers from the United States and UK with a range of key stakeholders, including journalists. Their collective aim: to devise a practical strategy for harnessing media literacy to develop young people’s understanding of and ability to withstand ‘fake news’.
Academic Article · 2024
Countering the threats of dis/misinformation: Fact-checking practices of students of two universities in West Africa
Although access is uneven, studies have shown a high uptake of digital technologies and platforms across Africa, with many accessing social media, which is a fertile ground for the spread of fake news and disinformation, calling for the need to factcheck information before consumption or sharing. The study was grounded in explore, engage, and empower (EEE) model of media and information literacy (MIL), which states that MIL competencies empower media and information users to identify, access, and retrieve information and media content skillfully (explore), analyze, and evaluate media and information critically (engage) and create, share, or use information and media ethically, safely, and responsibly (empower). The purpose was to assess fact-checking practices of students in two universities in Ghana and Nigeria to ascertain the extent to which they factcheck information, their levels of knowledge of fact checkers and the fact checkers that they use. The simple random sampling was used to draw a total of 316 respondents. It was found that although many respondents confirmed the authenticity of news and information received before acting on them, they mostly did so through social media and their networks. Few respondents knew about fact-checking platforms and could state names of actual factcheckers. The study makes a case for MIL, which includes fact checking, to enable media users to analyze and evaluate news and information critically to ensure the consequent ethical safe and responsible sharing and usage of information and media content, as EEE model proposes.
Academic Article · 2025
Preventive Strategies Against Disinformation: A Study on Digital and Information Literacy Activities Led by Fact-Checking Organisations
Disinformation represents a critical threat to our democratic societies, particularly considering the role of new technologies such as generative artificial intelligence in the creation and dissemination of content, as well as the challenges involved in its detection. Among the strategies to combat disinformation, debunking, along with media and digital literacy, are the preferred approaches for the EU. Methods This research examines the role of fact-checking organizations in promoting digital and media literacy. An analysis on the websites of a sample of 88 organizations with membership in the International Fact-Checking Network (IFCN) was conducted. The aim was to identify and classify their activities related to various literacies aimed at mitigating disinformation. Data collection was carried out across two distinct time periods. Results Findings revealed a moderate reach of these activities, with 48.6% implementation and a 60% increase since the last period analyzed (December 2022). The study concludes that: 1) there are differences in the level of adoption across different regions; 2) strategies are adapted to various target audiences, reflecting sociodemographic factors; and 3) fact-checkers serve as valuable and necessary links for the most groups outside formal education systems. Conclusion These activities are strongly reliant on externally funded projects and programs, rather than representing an independent and sustainable business model. Therefore, it is recommended to promote and expand these funding streams. The value of these initiatives lies in their potential to reach vulnerable groups who are excluded from formal education systems.
Academic Article · 2023
A Typology of Fact-Checking Resources From False/True Verification to Information Literacy
This article maps fact-checking resources and establishes a typology of the latter, depicting the variety of available tools. The approach is bottom-up: in the frame of a European project on collaborative fact-checking, students in journalism and communication studies coming from France, Greece and Poland were asked to list and classify all fact-checking resources that they use or they are aware of. Findings revealed a common denominator, i.e., the existence of a variety of understandings of this expression, which this study has mapped. However, it also shed light to differences linked to the role of national contexts.
Academic Article · 2020
Ethical issues about kids targeting
Digital marketing practices have gained an increasing theoretical attention. Most studies concentrated on issues related to Marketing ethics in the context of traditional media. This paper is a literature review that aims is to focus on ethical issues surrounding targeting in the digital marketing era. This article is a theoretical review that presents a conceptual analysis about marketing ethics in children targeting which is merely based on relying on secondary sources of recent data. In this paper, we will concentrate on specificities of targeting in the digital marketing context and children targeting that evolve continuously to sway kids purchasing decision.