Resources related to:
Academic Article
·
2013
New Media and the Power Politics of Sousveillance
in a Surveillance-Dominated World
In this paper, we address the increasingly complex constructs between power and the practices of seeing, looking, and watching/sensing in a networked culture mediated by mobile/portable/wearable computing devices and technologies. We develop and explore a nuanced understanding and ontology that examines ‘veillance’ (‘watching’) in both directions: surveillance (oversight), as well as sousveillance (‘undersight’). In this context, we look at some new possibilities for computationally mediated veillances. In particular, we unpack the new relationships of power and democracy facilitated by mobile and pervasive computing. We differentiate between the power relationships in the generalized practices of looking or gazing, which we place under the broad term ‘veillance’. Then we address the more subtle distinctions between different forms of veillance that we classify as surveillance and sousveillance, as well as McVeillance (the ratio of actual or permitted surveillance to sousveillance). We start by unpacking this understanding to develop a more specialized vocabulary to talk not just about oversight but also to
about the implications of mobile technologies on ‘undersight’ (e.g. who watches the watchers, who watches the watchers of the watchers…ultimately the people at the bottom of the hierarchy). We argue that the time for sousveillance as a social tool for political action is reaching a critical mass, facilitated by a convergence of transmission, mobility and media channels for content distribution and engagement. Mobile ubiquitous computing, image capture, processing, distribution, and seamless connectivity of devices such as iPad, iPhone, Android devices, wearable computers, Digital Eye Glass, etc., allow for unprecedented ‘on the ground’ watching of everyday life. The critical mass of these ‘sousveillant’ capable devices in everyday life may make the practice of sousveillance a potentially effective political force that can now challenge and balance the hypocrisy and corruption that is otherwise inherent in a surveillance-only society (i.e. a society that has only oversight without undersight).
Academic Article
·
2011
A Theory of Media Power and a Theory of Media
Use: Different Stories, Questions, and Ways of
Thinking
In this article, I compare the assumptions, concepts, andpropositions of media system dependency (MSD) theory anduses andgratifications (U&G) theory at themicrolevel of analysis. The epistemological origins of these theories are situated within the direring social and personal contexts that affected their development. Those MSD assumptions that serve as background to this comparison are specified, and major hypotheses concerning the social ecology of microeffects processes are discussed, particularly as they pertain to public opinion concerns. Following this elaboration of MSD theory, basic direrences bemeen MSD and U&C conceptions of the audience, interperso~l networks, the media system, and the nature of media power are dressed. I conclude with a brief comment on the implications of the Internet for
theorizing micro media efects
Academic Article
·
2015
Power in the Age of Social Media
There are a lot of claims about social and other media’s power today: Some say that we have experienced Twitter and Facebook revolutions. Others claim that social media democratise the economy or bring about a participatory culture. Other observers are more sceptical and stress social media’s realities as tools of control. Understanding social media requires a critical theory of society that uses a dialectical concept of power. A critical theory of society can then act as framework for understanding power in the age of social media. This chapter is a contribution to critically theorising media power in the age of social media. It categorises
different notions of power, introduces a dialectical notion of media power discusses the dialectics of social media power, and draws some conclusions about the need for a dialectical and critical theory of the media and society.
Academic Article
·
2009
OBAMA AND THE POWER OF SOCIAL MEDIA AND
TECHNOLOGY
In early 2007, Barack Obama was a little-known senator running for president against Democratic nominee and household name, Hilary Clinton. But on November 4, 2008, Obama made history as the first African American to win the election against Republican candidate, John McCain, thus becoming the 44th president of the United States. Obama won by a margin of nearly 200 electoral votes and 8.5 million popular votes. Many factors contributed to his
success, but a major one was the way Obama and his Chicago-based campaign team used social media and technology as an integral part of their campaign strategy, not only to raise money, but also, more importantly, to develop a groundswell of empowered volunteers who felt that they could make a difference. Michael Malbin, executive director of the Campaign Finance Institute said: “No other candidate has ever integrated the full picture the way he [Obama] has, that’s what’s really new about his campaign.”1 Edelman Research analysts said that Obama won by“…converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign’s proclivity to online advocacy is a major reason for his victory
Academic Article
·
2021
Media Literacy in the Time of Covid
In the early stages of the pandemic, U.N. Secretary-General Antonio Guterres warned that the world was
not only fighting coronavirus “but our enemy is also the growing surge of misinformation”. (Associated
Press, 28.3.20). Media literacy in the time of Covid is situated at an intersection between its value as an educational inoculation against misinformation in general and the urgency of a rapid response to misinformation about the virus. Media literacy in this context takes on a role in public health. This article reviews the evidence for the effectiveness of media literacy in both contexts, collating findings from reviews conducted for the UK Department for Culture, Media and Sport (DCMS), European Commisssion, US Embassy and UK Office of Communications (OFCOM), together with a rapid evidence analysis of media literacy with an applied, specific focus on ‘Covid fake news’.
Academic Article
·
2021
Information Resilience and Information Security as Indicators of the Level of Development of Information and Media Literacy
This paper analyzes the use of the terms ‘information resilience’ and ‘social resilience’ in the context of national resilience strategies. It is shown that information resilience reflects transformations in the system of international relations and the domestic policies of different countries, as well as prospects for the development of information-and communications technology and its impact on social processes. Based on the results of a research project implemented as part of this study, a hypothesis was formulated which stated that the majority of the Ukrainian people are not aware of the reality of information threats at this time. This hypothesis was supported based on an analysis of empirical data collected for the study. The study helped identify gaps between government and society in Ukraine in the following five key areas: values, goals, capabilities, motivation, and communication. It is shown that these gaps have had a significant impact on the overall level of information and national resilience in Ukraine. The information resilience of Ukrainian society was analyzed at the local level (through the example of Ukraine’s eastern and southeastern regions). It is suggested that the issue of social and information resilience is of particular relevance in the context of information and media literacy amongst the population, especially within small communities. In this context, an analysis was conducted of the information space of Ukraine’s eastern and southeastern regions. The resulting conclusion was that the level of media culture in Ukraine, determined by a number of both subjective and objective factors, is relatively low at this time.
Academic Article
·
2021
It’s Critical: The Role of Critical Thinking in Media and Information Literacy
This article explores what critical thinking might mean in a media and information literacy (MIL) context by investigating how critical thinking is expressed in three reports that relate MIL to
radicalization awareness and counter extremism. The purpose is to engage with recent debates about MIL and research on critical thinking and contribute to a grounded and theoretically informed foundation for discussing MIL competence. Findings indicate
a primitive use of the term critical thinking, often bundled up with concepts such as democracy, creativity, and citizenship. More detailed and concrete descriptions about what to expect
from critical thinking in a MIL framework display what can be described as a Gnostic impulse: critical thinking as a skill to reveal hidden meanings, to see through propaganda and flawed arguments. In other words, a critical thinking that asks people to doubt what they see. This notion is problematized in relation to writings on media literacy and critical thinking, focusing on the importance of acknowledging reflexivity and identity in the definition of critical thinking.
Academic Article
·
2024
Media and information literacy as a model of societal balance: A grounded meta-synthesis
Concerns about the spread of disinformation, information disorder, and fake news have grown to
unprecedented proportions in recent years. This study aimed to explore how to mitigate this communication disorder and achieve a balance in the relationship among the public, the media, the dominant institutions, and the digital influencers in society. This study used the grounded meta-synthesis method, which relies on induction, to arrive at a new model according to the objective of the study. The process of open, axial, and selective coding included 101 studies, books, reports, and guides, starting with the Public Opinion by Walter Lippmann, issued in 1922,
and ending with the 2022 Edelman Trust Barometer. The results led to the proposal of a new model to reduce communication dysfunction, in which media and information literacy (MIL) plays a crucial role in increasing an individual’s ability to resist disinformation and enhancing their ability to monitor the performance of institutions, as well as expanding the circle of influencers in social media. To fulfil the three goals and contribute to achieving a degree of functional balance in communication within societies, the model recommends enhancing MIL. Other
intervening variables, such as the fragility of political, cultural, and legal structures, should not be
disregarded.
Academic Article
·
2024
Beyond the headlines: Media and Information Literacy (MIL) in times of conflict
The wars of the 21st century are not the first media wars, and many tropes and schema have long histories, particularly propaganda and the othering of a purported enemy. What is new today is that although mass media remains a central and hegemonic source of insight and perspective, citizen journalism, social media, spreadable media, and surveillant, data-driven media have grown in significance at an exponential level, adding a layer of complexity. In this article, we focus on disparity in media coverage and make the point that media and information literacy provide a valuable set of lenses from which to view a cluster of news and social media accounts taken from the government, mainstream media, alternative media, and the DIY mediasphere of the social media. It centers on two conflicts that receive little media exposure -the Nagorno-Karabash conflict between Armenia and Azerbaijan and the internal Anglo-Francophone conflict in Cameroon. It also offers examples of classroom activities that could be adapted and modified to most educational settings.
Academic Article
·
2025
AI Use in Philippine News Media: Adoption, Impacts, and Challenges
This exploratory study examines the growing role of artificial intelligence (AI) in the Philippine news media industry, highlighting both its benefits and challenges. Using qualitative methods such as interviews, desk reviews, and focus groups, the study finds that AI adoption in newsrooms began mainly in the early 2020s and is used to improve efficiency, speed of content production, and audience engagement. AI is generally viewed as a tool to support journalists rather than replace them, with human oversight remaining essential. However, concerns include AI inaccuracies, misinformation, copyright issues, job displacement, and reduced revenue due to AI-generated news summaries. The study recommends stronger AI governance, platform accountability, better media literacy, and collaboration among stakeholders to ensure ethical and sustainable use of AI in journalism.
Academic Article
·
2022
Platformization as a Structural Dimension for Public Service Media in Germany: The funk Content Network and the New Interstate Media Treaty
As social media is constantly gaining in importance, public service media (PSM) is forced to create content that fits the environment of social media platforms (SMPs). In Germany, the content network funk by the ARD and ZDF represents a change in the thinking of PSM and policy makers. Since platformization affects PSM institutionally and structurally, German media regulators are addressing platformization in the context of the new Interstate Media Treaty. The article aims to discuss the treaty’s orientation toward digital platforms and SMPs as it attempts to subject them to the control of local state media authorities. Algorithms and data-driven content curation are policed in terms of transparency and non-discrimination, and to ensure that public value content is not marginalized. To enforce this, I would argue, the treaty has to acknowledge the importance of platformization as a structural prerequisite that enables PSM to serve its public demand.
Academic Article
·
2025
The algorithmic trap: how social media monetization undermines investigative journalism in local media
The focus of this article is on the economic restructuring of journalism through platformisation, with implications for the sustainability of investigative journalism, particularly at the local level. The research focuses on Indonesia as a Global South democracy due to its lack of regulatory protections. It analyzes how algorithmic monetization, visibility driven by audience engagement, and platform dependency all marginalize journalism that is not able to exercise editorial independence and commit to long-form journalism. The analysis produces a nested crisis: economically, investigative journalism is no longer viable when it is being framed through platform logics; politically, investigative journalism is susceptible to market forces and diminishing institutional protections. Local newsrooms are particularly vulnerable as they experience the risks and threats caused by a lack of resources exacerbated by platformization, leading to fragmentation and deprofessionalization. Therefore, the article provides a two-track framework of systemic solutions that involve external solutions, in terms of platform regulation and the use of media literacies in specific contexts, and internal solutions including possibilities for collaborative infrastructure and institutionalized newsroom partnerships. These solutions aim to calibrate public-interest journalism in the frame of the platform. The article contributes to scholarly and professional debates about how journalism can effectively resist structural capture and reclaims its role in a democratic society. The Indonesian case offers a singular example, but it is situated in broader debates on platform capitalism, media accountability, and journalistic sustainability.
Academic Article
·
2023
Trends of Graduate Theses on Media Literacy: A Content Analysis
This study aimed to find graduate theses related to the titles of ‘media literacy’ and ‘ the literacy of media’ to reveal their trends. Although media literacy implies the same meaning, it may appear in the National Thesis Center in a different way. In the study, graduate theses (145) completed in the field of media literacy between 2007 and December 2022 were analyzed. According to the results; theses on media literacy were mostly carried out in institutes of social sciences (87) and educational sciences (47); 18 theses were completed in Journalism; a significant number of doctoral theses were completed in Communication Sciences and Turkish Education; Journalism came to the fore in master degrees; a total of thirty (30) master theses on ‘media literacy’ and ‘ the literacy of media’ topics were completed in thirty (30) different disciplines.
Academic Article
·
2024
The Interdependence of Socio‑economic Factors
and Media Literacy: Focus on Critical Media Content Analysis and Evaluation
Media literacy is of fundamental importance for democracy, as it enables
individuals to better navigate the complexity of digital media, critically evaluate media
content and assess the trustworthiness of media representations. By promoting media
literacy, societies can counter disinformation, misinformation, oversimplifications and
manipulative practices in public discourse, thereby safeguarding principles of informed
citizens’ engagement. Structural position of the individual in the socio‑economic envi‑
ronment affects their media literacy. As individuals navigate their behaviour, they often
draw upon social norms, roles and expectations as reference points for what is consid‑
ered appropriate conduct. Thus, while individuals exercise agency in their behaviour,
their choices contribute to the maintenance and reinforcement of the social structure.
In this article, we examine the relationship between socio‑economic factors and media
literacy, with a particular focus on how an individual’s socio‑economic standing influ‑
ences their ability to critically analyse and evaluate media content. We emphasise
that the socio‑economic context not only impacts media literacy but also shapes social
behaviour in ways that reinforces existing socio‑economic boundaries
Academic Article
·
2023
CONTENT ANALYSIS OF THE CONCEPT OF "INFORMATION LITERACY"
The article is devoted to one of the topical issues of our time – the formation of information literacy of senior pupils in the process of studying the Ukrainian language. The article uses theoretical and practical research methods to obtain reliable results. In particular, the content analysis method was used to review psychological and pedagogical scientific and methodological linguodidactic works and to identify different approaches to interpreting the essence of the concept of "information literacy" as a necessity within the framework of scientific research. A clear sequence of content analysis and its results are presented. The research vector is focused on the works of Ukrainian and foreign scholars who have already defined the term "information literacy" from different perspectives.
Based on the results of the analysis, the definition of the term "information literacy" is clarified, which allows expanding the terminological system of linguodidactics. On the basis of the analysis of scientific works and regulatory framework, a number of related terms that are related to the concept of "information literacy" are identified.
Academic Article
·
2023
Conceptual explanation of adolescents' media health literacy: A qualitative content analysis
The high use of media among adolescents is involved in negative social and health consequences. Therefore, it is critical that adolescents acquire the skills to interact with media content in a healthy way. This study aimed to identify the dimensions and concept of media health literacy (MHL) among adolescents. In this qualitative study, specialists (n = 19) in the field of health education and promotion, as well as a wide range of activists in the field of media and communication and adolescents (n = 20), who met the inclusion criteria were participated in this study. Participants were recruited by purposive sampling. Exploratory, open-ended, and face-to-face interviews based on the interview guide were used to elicit participants' perspectives from October 2021 to May 2022 in Tehran, Iran. The interviews were analyzed by content analysis using the inductive method and MAXQDA 2020. A total of eight health education and promotion specialists (20.51%), nine media and communication specialists (23.07%), two software and programming instructors (5.12%), and 20 adolescents (51.28%) were included in the study. Analysis of qualitative data led to the identification of five categories (media literacy (ML), health literacy (HL), media reference, interactive communication literacy, and basic literacy (BL)) and 25 subcategories. Our findings provide a deep understanding of the concept and domains of MHL. Based on the results, MHL can be defined as a set of knowledge and individual skills needed in the fields of ML, HL, interactive communication literacy, media reference, and BL, which help achieve the appropriate state of MHL among adolescents and its improvement. It is hoped that these findings are used to guide the development of interventions for MHL.
Academic Article
·
2023
Media and information literacy (MIL) in library classrooms: Content analysis of news evaluative criteria in instructional worksheets and checklists
This research aims to analyze the evaluative criteria the U.S. academic librarians employ in their instructional worksheets and checklists to understand how academic librarians teach media and information literacy (MIL)-related content. The study employs content analysis as a primary method to analyze these evaluative criteria and finds that academic librarians in the U.S. are mainly concerned with information literacy concepts while teaching news literacy topics (i.e., fake news, disinformation) and select criteria that revolve around the authority of sources (i.e., “authorship” and “quality of supporting evidence”) while media literacy concepts (i.e., “representation”) go vastly unrecognized.
Academic Article
·
2010
AIDS ads: make a commercial, make a difference? Corporate social responsibility and the media
South Africa has one of the highest incidences of HIV/AIDS in the world, but lacks a prominent, effective, publicly funded media information and education campaign.Footnote1 The absence of adequate government communication in this area of health education has created a space for innovative community and corporate interventions. This article brings together arguments about the functions of advertising, the socio‐political dynamics of sexual behaviour change and the semiotic impact of media representations. It analyses corporate social responsibility initiatives in which a commercial advertising agency, a multinational corporation, and a television broadcaster have become involved in public service communication and have taken responsibility for publicizing AIDS‐related issues.
The three intersecting case studies undertaken here focus on pro bono advertising work by Saatchi and Saatchi; the Levi Strauss Foundation's support for AIDS concerns (including Levi's own advertisements featuring HIV+ models); and the ‘Vuka Awards’, a national competition for public service announcements (PSAs) funded and broadcast by MultiChoice Africa.Footnote2 While the public awareness campaigns launched by these corporate citizens represent worthwhile social interventions, analysis reveals a range of competing interests, persuasion strategies and communication objectives. The production of commercial advertisements and public relations campaigns entails different aims, responsibilities and requirements. Conflating the goals and techniques of each can result in a confused message and in the misdirection of communication efforts, particularly if the audience that might benefit most isn't necessarily attractive to the corporate sponsor. The following analysis of these progressive initiatives is not intended to detract from the campaigns themselves. Instead, it aims to foreground areas in which collaboration between academic researchers and organizations involved in social investment projects might be beneficial, and to question whether commercial advertising techniques can serve the function of a well‐researched PSA.
Academic Article
·
2019
Global information literacy: a content analysis of three journals
The purpose of this paper is to perform a content analysis of information literacy specific journals to determine what contributing countries and predominant themes are represented in the field leading to a global understanding of information literacy. The data for this study were collected through a content analysis of journal article publication information, titles, abstracts and keywords in three journals: Communications in Information Literacy (the USA), Journal of Information Literacy (the UK) and Nordic Journal of Information Literacy in Higher Education (Norway) from 2012 to 2017. The USA contributed the most to the literature, though the top information literacy themes were addressed by each of the 18 countries that contributed articles to the journals under study. Some themes emerged that suggest the existence of a common global discourse around shared information literacy concepts, including themes related to information literacy theory and practice. The shared information literacy themes can be used to help solidify a global understanding of information literacy.
Academic Article
·
2005
Responding To Organized Crime In Canada: The Role of Media and Social Marketing Campaigns
The report “Responding to Organized Crime in Canada: The Role of Media and Social Marketing Campaigns” explores how media campaigns and social marketing strategies can help law-enforcement agencies address organized crime in Canada. The study reviews existing public awareness campaigns and examines how media can educate citizens, influence public attitudes, and encourage cooperation between communities and law enforcement. It explains that social marketing focuses on promoting ideas and behavioural change for the public good, rather than selling products. The report analyzes examples of crime-prevention campaigns and highlights lessons for designing effective media strategies against organized crime. Overall, it suggests that well-planned media and education campaigns can raise awareness, change behaviour, and support efforts to combat organized crime.
Academic Article
·
2021
VISUAL LITERACY IN THE CONTEXT OF DIGITAL EDUCATION TRANSFORMATION
The evolution of digital technologies and the use of visual media in our everyday life highlights the necessity to educate visually literate individuals. The Organisation for Economic
Co-operation and Development (OECD, 2018) has launched the Future of Education and
Skills 2030 that emphasizes that due to the digitalization into all areas of life, digital and
data literacy are considered to be core foundations and being literate in this context requires the ability to comprehend, interpret, use and create textual and visual information
in various formats, contexts and for diverse purposes (making meaning based on encoding and decoding signs/sign systems). The concept of visual literacy has been studied for
several decades, however, it is a relatively new study area within a digital environment in
Latvian media and education context. By bringing attention to the practice and reporting
students comprehension and competency within the domain of digital visual literacy, the
author reports the findings of a study that examined the competence of the sub-domain of
visual literacy, applying Inquiry Graphic (IG) as a framework for the analysis. The purpose of
this paper is to contribute quantitative and qualitative data to the domain of visual literacy
amongst the Riga Art and Media school final year students and conceptualize visual literacy
in the process of digital education transformation, proposing further research on academic
practice and pedagogical tools to improve a person’s visual literacy and visual media competence in a digital environment.
Academic Article
·
2025
Influence of Social Media Security-Oriented Messages on Raising Security Consciousness of Residents in Awka, Anambra State
In the contemporary digital era, social media platforms have emerged as powerful tools not only for communication but also for shaping public consciousness and behavior. This study investigates the influence of social media security-oriented messages on raising the security consciousness of residents in Awka, Anambra State, Nigeria. In light of rising security concerns, particularly in urban and semi-urban centers, understanding how digital communication impacts citizens' security awareness and response behavior is critical. Social media messages often carry timely alerts, preventive tips, and user-generated content about crimes or suspicious activities. This study examines whether such content contributes to shaping a heightened sense of vigilance and proactive security behavior among residents. Grounded in the Social Cognitive Theory, the study adopts a quantitative research design using structured Likert-scale questionnaires administered to a sample of 300 residents of Awka. The research explores three core objectives: to assess the extent of residents’ exposure to security-oriented messages on social media; to evaluate the influence of these messages on their personal security behavior; and to determine the perceived credibility and responsiveness to such messages. The study reviews empirical and theoretical literature, including communication, behavior change, and digital media theories, to establish a sound academic framework. Findings from this study are expected to offer valuable insights to policymakers, security agencies, and communication professionals on how social media can be strategically deployed as a security awareness mechanism. Furthermore, it contributes to academic discourse on digital media’s role in public safety and behavior change, particularly within the Nigerian socio-cultural context.
Academic Article
·
2024
Preventing Cyberbullying in Nigeria: The Effectiveness of Social Media Literacy Education for Young People
The widespread integration of technology into daily life has transformed human interactions, creating unprecedented opportunities for creativity, collaboration, and communication. However, this digital evolution has also exacerbated cyberbullying, which poses significant threats to global and individual well-being. Cyberbullying is particularly prevalent among teenagers, who are active users of digital platforms and highly vulnerable to its negative impacts. In Nigeria, rapid technological advancements have heightened the incidence of cyberbullying, severely affecting the mental health, social development, and overall well-being of young people. This study aims to assess the effectiveness of social media literacy programs in reducing cyberbullying among Nigerian youth and examine how sociocultural and technological factors influence these interventions. Employing a quantitative cross-sectional design, data were collected from 480 students across three tertiary institutions in Lagos State using validated questionnaires. The findings revealed that social media literacy programs significantly reduced cyberbullying incidents. This study underscores the need for culturally sensitive and contextually appropriate interventions and highlights the importance of comprehensive strategies that address Nigeria's unique sociocultural and technological landscapes. Recommendations include the development of robust, evidence-based social media literacy programs tailored to diverse Nigerian communities, enhanced collaboration among stakeholders, and ongoing evaluations to refine and sustain these initiatives.
Academic Article
·
2018
Critical Media Literacy: A Social Semiotic Analysis and Multimodal Discourse of Corpocracy
Facing a wide range of mass culture as part of everyday life, art teachers have a responsibility to foster students’ critical media literacy to analyze the meanings conveyed in visual images. I use activist artist Ron English’s art as an example to assist students in deconstructing meanings presented in product packaging. Social semiotics and multimodal discourse are suggested in facilitating these processes of deconstruction to address several controversial issues presented in the packaging. The ultimate goal of analyzing/deconstructing different visual culture can foster students’ critical media literacy and facilitate their active participation in a democratic society
Academic Article
·
2018
Acquiring visual literacy skills:
Interpretation of journalistic
photographs as a tool for contemporary education
Due to the progressive visualization of everyday communication, it has become increasingly important to understand images and think and learn in terms of images. There should not be any surprise, therefore, that educators express a need to introduce visual literacy into the curriculum. However, the concrete tools to address this need are still missing. The variety
of visual methods and approaches provided by visual studies’ literature does not seem to be
particularly useful when applied to education. Therefore, I suggest that a focus on teaching the interpretation of journalistic photographs is a crucial component of contemporary education, because it develops students’ visual literacy skills while addressing current requirements
in Higher Education, which expect students to be able to interpret, use and create images. Journalistic photographs are commonly perceived as a medium of communication, which informs about current events, or illustrates certain issues, while due to its connotative intertextual potential it can also support teaching. This study evaluates various visual methods and discusses their application to the interpretation of journalistic photographs with the
aim of improving the education of visual literacy. To achieve this objective, I propose an approach that will examine two dimensions of photographic interpretation: denotation and connotation. Furthermore, by identifying particular elements of well-established visual methods and techniques, I develop a model tool that can be used in visual literacy classes for the interpretation of journalistic photographs.