Item
Enhancing digital engagement: The importance of media literacy in social media
- Author
- Aditi Yadav & Amit Verma
- Year
- June 2025
- Publisher
- Jurnal Kajian Komunikasi
- Abstract
- This study examines how the growth of social media has transformed information access, communication, and democratic participation, highlighting both its benefits and challenges. It explores the relationship between social media use and media literacy, focusing on user engagement, opinion formation, and online dialogue. Findings show that while most users engage with social media daily—primarily for entertainment—few feel comfortable expressing opinions openly. Social media influences political and social participation, though its impact on opinion change varies. Overall, low media literacy awareness underscores the need for education to combat disinformation, strengthen critical thinking, and promote responsible digital citizenship.
- Language
- English