-
Author
-
Dr. Amina Siddiqui
-
Year
-
2025
-
Publisher
-
International journal of social sciences review archives
-
Abstract
-
Media plays a crucial role in shaping public perception and social realities. Minority groups often face stereotypical and biased portrayals that reinforce social inequalities and prejudice. This article critically examines the patterns of media representation of minority groups in Pakistan and globally, focusing on the persistence of stereotypes, marginalization, and the consequences for social cohesion. Utilizing qualitative content analysis and survey data, this study identifies key trends in stereotyping and their effects on minority identities. Recommendations for more inclusive and responsible media practices are proposed to foster social integration and reduce discrimination.