Author

Dwight E. Brooks and Lisa P. Hébert

Year

2006

Publisher

Handbook of gender and communication

DOI/Link

View Source

Abstract

Gender, Race and Media Representation” examines how mass media constructs and circulates meanings about gender and race through cultural representations. It argues that media texts—such as films, television programs, advertisements, and news—do not simply reflect reality but actively shape social understandings of identity, power, and difference. The chapter emphasizes that representation is deeply connected to social hierarchies and ideological structures, often reinforcing dominant perspectives while marginalizing minority groups.

Keywords

Gender and Media