Item
Lessons in Media Literacy and Students' Comprehension of Television and Text Advertisements.
- Author
- Verkaik, N., & Gathercoal, P.
- Year
- 2001
- Publisher
- ERIC
- DOI/Link
- View source
- Abstract
- This paper examines the effectiveness of a Media Studies program in supporting the educational goals of at-risk secondary school students. The study evaluates the impact of structured media literacy instruction on students enrolled in a special education program. Findings indicate that formal media literacy lessons enhanced students’ ability to critically understand television and print advertisements, demonstrating the value of media education for vulnerable learner populations.
- Keywords
- Television Literacy, Advertisement Literacy, Television Media Literacy, Critical Media Literacy