Community media, a new phase of women empowerment in India: A case study of Kanchenjunga 91.2 FM

Year

2023

Publisher

SSRN (Social Science Research Network)

DOI/Link

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Abstract

Gender equality and women empowerment are worldwide issues that, in many parts of the world, require urgent attention. And it is a challenging task to achieve. Women empowerment is a social action which encourages the engagement of individuals, social groups, families and governing bodies. The United Nations sustainable development goal project considers the 17 goals that depend on achieving gender equality and women empowerment. Therefore, in terms of the importance and seriousness of the issue, the researcher tries to find out the relationship between community media and women empowerment. Because in a developing country like India, media from the local bodies is very important. Community media frequently reflects societal diversity in a meaningful way by reaching the last mile of listeners, piercing media-dark spaces, and broadcasting voices and opinions that would otherwise go unheard (UNESCO, 2021). Hence this study focuses on community media and how it enhances women empowerment. The study was conducted in Kanchenjunga community media situated in a rural village of West Sikkim. My hypothesis is that community media is the major source of information and it helps the women community to participate in all social actions, which leads women to achieve empowerment. The researcher employs a qualitative analysis method for the study. For that, the researcher conducted a case study with 5 focus group discussions consisting of 15 to 20 women in each group and an in-depth interview with the community media executive committee members. The study results prove that there is a positive relationship between community media listeners and women empowerment.

Keywords

Social, Cultural and Political Dimensions of the Media

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