Item
MEDIA LITERACY SKILLS FOR PROMOTING SUSTAINABLE DEVELOPMENTIN RIVERS STATE
- Year
- 2024
- Publisher
- British Journal of Mass Communication and Media Research
- DOI/Link
- View Source
- Abstract
- The study examined media literacy skills forpromoting sustainable development in Rivers State. Threeresearch questions guided the study. The study anchored oninformation literacy theory. The survey research design wasadopted using a sample of 167 respondents drawn from apopulation of 278 lecturers in the four departments ofCommunication, film and media studies using proportionatesampling technique. The instrument for data collection was aquestionnaire which was validated by experts and used for datagathering. The reliability of the instrument was established at 0.82using the Pearson Product Moment Correlation Co-efficient(PPMC). The study found amongst others that critical andanalytical thinking, digital literacy, environmental literacy,cultural and social awareness, and collaborative communicationare media literacy skills needed for promoting sustainabledevelopment. The study concluded that media literacy andeducation can potentially empower the citizens to be able tocritically analyze and evaluate media messages, be betterinformed, engage, and be proactive in addressing both local andglobal issues that can bring about sustainable development inRivers State. Media literacy skills were essential for the citizens tobe well informed on the various types of media outlets and theirroles in promoting sustainable development in Rivers State-Nigeria. The study recommended amongst others thatPolicymakers and curriculum planners begin to think along thelines of integrating media literacy into the school curriculum. Thiswill help students develop a holistic understanding of media andits impact on society