Media Literacy Education at the University Level

Author

Hans Schmidt

Year

2012

Publisher

The Journal of Effective Teaching
an online journal devoted to teaching excellence

DOI/Link

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Abstract

In recent years, the media literacy education movement has developed to help individuals
of all ages acquire the competencies necessary to fully participate in the modern world of
media convergence. Yet media literacy education is not practiced uniformly at all educa
tional levels. This study used a survey to compare the extent to which students are ex
posed to several basic elements of media literacy education at the high school and univer
sity levels. Results suggest that students are exposed to more course content related to
media use and creation in high school, but more course content related to media analysis
in college.

Keywords

Media literacy, media education, high school, college, university.

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