Item
Promoting media literacy learning - a comparison of various media literacy models
- Author
- Daniela Cornelia Stix1, Tessa Jolls
- Year
- 2020
- Publisher
- Media Education
- DOI/Link
- View source
- Abstract
-
With our paper we analyze four renowned media literacy models from Ger
many, UK and USA to derive, through comparisons, the necessary core competencies
which apply to all professions and that are valid across disciplines. In the results, as
key-competencies, we identified critical analysis as essential to be able to act as self
determined individuals in so called mediatized societies. Further results show that
media literacy learning can be developed in formal learning settings, as well as in non
formal and in informal learning settings that complement each other. Media literacy
promotion is therefore a cross-disciplinary task for all kinds of professionals in the
educational and social systems. With referring to the concept of mediatization, we also
show the deep social impact of media on people’s lives and explain why it is helpful to
see media literacy learning as part of lifelong learning. We finally conclude, that the
terms «teaching media literacy» and «media literacy education» are no longer applica
ble. Instead, we highly recommend the terms «promoting media literacy» and «media
literacy learning». By seeing media literacy learning as a cross-disciplinary task and as
a process of lifelong learning, our findings can help to unify discussions about media
literacy on a global level. - Keywords
-
media literacy models, teaching media literacy, promoting media literacy
learning, media literacy education, media literacy competencies.