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Year
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June 2022
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Publisher
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PASUNDAN INTERNATIONAL OF COMMUNITY SERVICES JOURNAL
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Abstract
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Kampung Giri Harja (Jelekong Village) is an art and painting village in Bale Endah District, Bandung Regency, founded by Asep Sunandar Sunarya. Formerly an unknown village, Jelekong transformed into Giri Harja Endah Village after his arrival and became widely recognized as an art village in southern Bandung. Most residents work as artists, especially wayang golek puppeteers and painters, with many streets lined with art and puppet shops.
The PKM (community activity program) addresses the challenge of improving the quality of local content creators so they can support digital media literacy. Through socialization, training, counseling, consultation, and ongoing participatory assistance, the program aims to develop high-quality creative digital content that attracts audiences and strengthens digital literacy.
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Keywords
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Influencer culture and content creators